{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/tr\/mobile-payment-apps\/","title":{"rendered":"Mobil \u00f6deme uygulamalar\u0131n\u0131n k\u00fcresel t\u00fcccarlar i\u00e7in giderek daha \u00f6nemli hale gelmesinin nedeni"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3098\" class=\"elementor elementor-3098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-559f1168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"559f1168\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-767f3ada\" data-id=\"767f3ada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379c1299 elementor-widget elementor-widget-text-editor\" data-id=\"379c1299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Her zamankinden daha fazla t\u00fcketici mobil bankac\u0131l\u0131k ve para harcamak i\u00e7in ak\u0131ll\u0131 telefonlar\u0131 kullan\u0131yor. Birka\u00e7 y\u0131l \u00f6nce, insanlar\u0131n \u00e7o\u011funlu\u011fu diz\u00fcst\u00fc bilgisayarlarda al\u0131\u015fveri\u015f yapmay\u0131 ve bankac\u0131l\u0131k i\u015flemlerini yapmay\u0131 tercih ediyordu; art\u0131k ak\u0131ll\u0131 telefonlar finansal deneyimlerimizin merkezinde. D\u00fcnyan\u0131n her yerinde, nakit h\u0131zla mobil cihazlarda g\u00fcvenli \u00f6demelere yol a\u00e7\u0131yor.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Sadece benim s\u00f6z\u00fcme g\u00fcvenmeyin, \u00f6nyarg\u0131l\u0131 olabilirim, ancak bu artan e\u011filimi g\u00f6steren \u00e7ok say\u0131da \u00e7al\u0131\u015fma ve istatistik var! A\u015fa\u011f\u0131daki \u00f6zet, t\u00fcccarlar\u0131n mobil \u00f6deme uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla i\u015flem kabul etmeyi neden ke\u015ffetmeleri gerekti\u011fine dair birka\u00e7 neden sunmaktad\u0131r.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Mobil \u00f6deme uygulamalar\u0131 nakit ve kartlar\u0131n yerini al\u0131yor<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.javelinstrategy.com\/coverage-area\/mobile-online-retail-payments-2016\" target=\"_blank\" rel=\"noreferrer noopener\">Javelin Strategy &amp; Research taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma<\/a> Mobil \u00f6demelerin 2020 y\u0131l\u0131nda $410 milyar\u0131 a\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Uygulamalar\u0131 kullanan temass\u0131z \u00f6demelerin de 2020 y\u0131l\u0131nda $318 milyar\u0131 a\u015farak katlanarak b\u00fcy\u00fcmesi bekleniyor.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.visaeurope.com\/newsroom\/news\/mobile-payments-soar\" target=\"_blank\" rel=\"noreferrer noopener\">Bu sefer Visa&#039;n\u0131n yapt\u0131\u011f\u0131 bir ba\u015fka \u00e7al\u0131\u015fma<\/a>36.000 Avrupal\u0131 \u00e7evrimi\u00e7i t\u00fcketiciyi inceleyen , Birle\u015fik Krall\u0131k&#039;ta \u00f6deme yapmak i\u00e7in telefon kullanmayan ki\u015fi say\u0131s\u0131n\u0131n 12%&#039;ye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc buldu. Birle\u015fik Krall\u0131k&#039;taki \u00e7evrimi\u00e7i t\u00fcketicilerin 74%&#039;sinin finanslar\u0131n\u0131 bir ak\u0131ll\u0131 telefon kullanarak y\u00f6netti\u011fi ve 43%&#039;sinin tatil gibi b\u00fcy\u00fck bir sat\u0131n alma i\u015flemi yapmaktan rahat hissetti\u011fi noktaday\u0131z.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>M\u00fc\u015fteriler art\u0131k telefonlar\u0131n\u0131 yaln\u0131zca ara\u015ft\u0131rma yapmak i\u00e7in kullanm\u0131yor; sat\u0131n alma yolculu\u011funda olmazsa olmaz bir ara\u00e7, genellikle dahil olan tek cihaz. Her yerdeki t\u00fcketiciler mobil c\u00fczdanlar\u0131 ve \u00f6deme uygulamalar\u0131n\u0131 benimsiyor, bu da t\u00fcccarlar\u0131n onlara ma\u011fazada ve \u00e7evrimi\u00e7i olarak yeni y\u00f6ntemler kullanarak \u00f6deme yapma se\u00e7ene\u011fi sunmas\u0131 gerekti\u011fi anlam\u0131na geliyor.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>K\u00fcresel Etki<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Tarihsel olarak, ak\u0131ll\u0131 telefonlar geli\u015fmekte olan \u00fclkelerde \u00f6deme, bankac\u0131l\u0131k ve e\u015fler aras\u0131 finans arac\u0131 olarak daha kolay benimsendi. Mobil veri a\u011flar\u0131 \u00f6demeleri ve para transferlerini destekleyecek kadar yeterli ve g\u00fcvenli hale geldi\u011finde Asya, Afrika, Orta Do\u011fu ve Latin Amerika&#039;da h\u0131zla benimsendi.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Visa ara\u015ft\u0131rmas\u0131na g\u00f6re, mobil \u00f6demeler ve bankac\u0131l\u0131k art\u0131k Avrupa&#039;da da pop\u00fcler ve Avrupa&#039;n\u0131n en iyi 10 \u00fclkesinin 9&#039;u bu \u00fclkede. Avrupa ve Asya&#039;y\u0131 birle\u015ftiren bir \u00fclke olan T\u00fcrkiye&#039;deki t\u00fcketicilerin %&#039;si mobil \u00f6demeleri kullan\u0131yor: mobil \u00f6deme kullan\u0131m\u0131nda d\u00fcnyada lider.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Bir\u00e7ok i\u015fletme ve perakendeci, mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla \u00f6deme kabul etmenin d\u00fcnyan\u0131n her yerindeki m\u00fc\u015fterilere ula\u015fmalar\u0131na yard\u0131mc\u0131 olabilece\u011fini hemen fark etti. M\u00fc\u015fteriler de kar\u015f\u0131l\u0131\u011f\u0131nda onlar\u0131 sat\u0131\u015f ve sadakatle \u00f6d\u00fcllendiriyor. Hepimiz bir m\u00fc\u015fteriye g\u00fcvendi\u011fi ve tercih etti\u011fi \u00f6deme se\u00e7eneklerini sunman\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rd\u0131\u011f\u0131n\u0131 biliyoruz, \u015fimdi \u00f6deme uygulamalar\u0131n\u0131n m\u00fc\u015fteri yolculu\u011funun bir par\u00e7as\u0131 oldu\u011fundan emin olmam\u0131z gerekiyor.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>H\u0131zl\u0131, G\u00fcvenli, Uygun<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Banka ve kredi kartlar\u0131na ba\u011flanma se\u00e7ene\u011fiyle m\u00fc\u015fteriler art\u0131k sahip olduklar\u0131 ekstra kontrol ve se\u00e7ene\u011fi de benimsiyorlar. Arkada\u015flar\u0131na ve ailelerine para transfer etmelerini kolayla\u015ft\u0131r\u0131yor ve finansal kat\u0131l\u0131m\u0131 art\u0131r\u0131yor. Banka hesaplar\u0131na eri\u015fimi olmayanlar, bankas\u0131zlar i\u00e7in yeni uygulamalar ve hizmetler, nakitle dolu fiziksel bir c\u00fczdan gerektirmeyen finans \u00e7\u00f6z\u00fcmleri sa\u011fl\u0131yor.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Ancak pazar yeri bir\u00e7ok yeni mobil c\u00fczdan ve \u00f6deme uygulamas\u0131yla dolu, peki i\u015fletmeniz hangilerini kabul etmeli? Cevap elbette m\u00fc\u015fterilerinizin kulland\u0131\u011f\u0131 ve i\u015fletmenize net faydalar sunanlard\u0131r.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00c7evrimd\u0131\u015f\u0131, mobil \u00f6deme uygulamalar\u0131 yaln\u0131zca NFC donan\u0131ml\u0131 bir POS terminali gerektirir. \u00c7evrimi\u00e7i \u00f6deme uygulamalar\u0131, m\u00fc\u015fterilere istedikleri se\u00e7eneklerin sunulmas\u0131 i\u00e7in \u00f6deme a\u011f ge\u00e7idinizle entegre edilebilir. Do\u011fal olarak, m\u00fc\u015fterilerin ak\u0131ll\u0131 telefonlar\u0131nda yaln\u0131zca bir veya iki \u00f6deme uygulamas\u0131n\u0131 etkinle\u015ftirmeleri muhtemeldir ve MuchBetter gibi sa\u011flay\u0131c\u0131lar yeni m\u00fc\u015fterilere ula\u015fmak ve mevcut kullan\u0131c\u0131larla sadakat olu\u015fturmak i\u00e7in \u00e7ok \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Bizim durumumuzda, m\u00fc\u015fteri deneyimini daha \u00f6d\u00fcllendirici hale getirerek markam\u0131z\u0131 ve \u00f6deme uygulamam\u0131z\u0131 pazardaki di\u011ferlerinden farkl\u0131la\u015ft\u0131r\u0131yoruz. D\u00fc\u015f\u00fck \u00fccretler ve sadakat puanlar\u0131n\u0131 t\u00fcccarlar\u0131m\u0131zdan \u00f6d\u00fcller kar\u015f\u0131l\u0131\u011f\u0131nda bozdurma f\u0131rsat\u0131yla m\u00fc\u015fterilerimiz bize sadakatlerini \u00f6d\u00fcllendiriyor. Ne ekersek onu bi\u00e7iyoruz: m\u00fc\u015fteriler, t\u00fcccarlar ve \u00f6deme uygulamalar\u0131.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Yapabilirsiniz <a href=\"https:\/\/muchbettertest.kinsta.cloud\/tr\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">MuchBetter hakk\u0131nda daha fazla bilgi edinmek i\u00e7in buraya t\u0131klay\u0131n<\/a>, veya <a href=\"mailto:business@muchbetter.com\" target=\"_blank\" rel=\"noreferrer noopener\">ileti\u015fime ge\u00e7in<\/a> Yukar\u0131dakilerden herhangi birini daha detayl\u0131 tart\u0131\u015fmak isterseniz do\u011frudan benimle ileti\u015fime ge\u00e7in.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Jens Bader<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take [&hellip;]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>mobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. Consumers everywhere are embracing mobile payment apps, which means merchants need to give them the option to pay using new methods, in-store and online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muchbettertest.kinsta.cloud\/tr\/mobile-payment-apps\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"mobile Payment Apps - Why Are They Increasingly Important To Global Merchants\" \/>\n<meta property=\"og:description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. Consumers everywhere are embracing mobile payment apps, which means merchants need to give them the option to pay using new methods, in-store and online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muchbettertest.kinsta.cloud\/tr\/mobile-payment-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"MuchBetter - The Smart Payment App and eWallet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paymuchbetter\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-20T06:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T13:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/mobile-payments-apps1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guy Golan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paymuchbetter\" \/>\n<meta name=\"twitter:site\" content=\"@paymuchbetter\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guy Golan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/\"},\"author\":{\"name\":\"Guy Golan\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#\/schema\/person\/5775f432be1a044d47e05a02f7c765c6\"},\"headline\":\"Why mobile payment apps are increasingly important for global merchants\",\"datePublished\":\"2018-06-20T06:22:18+00:00\",\"dateModified\":\"2021-07-01T13:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/\"},\"wordCount\":665,\"publisher\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#organization\"},\"image\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/mobile-payments-apps1.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/\",\"url\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/\",\"name\":\"mobile Payment Apps - Why Are They Increasingly Important To Global Merchants\",\"isPartOf\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/ar\/mobile-payment-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/mobile-payments-apps1.png\",\"datePublished\":\"2018-06-20T06:22:18+00:00\",\"dateModified\":\"2021-07-01T13:32:25+00:00\",\"description\":\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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