{"id":3092,"date":"2018-04-26T06:03:57","date_gmt":"2018-04-26T06:03:57","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3092"},"modified":"2021-11-11T11:07:46","modified_gmt":"2021-11-11T11:07:46","slug":"how-payment-technology-can-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/tr\/how-payment-technology-can-increase-conversion-rates\/","title":{"rendered":"\u00d6deme teknolojisi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l art\u0131r\u0131r?"},"content":{"rendered":"
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\u00d6deme teknolojilerinin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 tart\u0131\u015fal\u0131m.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00fcccarlar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in m\u00fc\u015fteri yolculuklar\u0131n\u0131 optimize etmek i\u00e7in yapabilecekleri \u00e7ok \u015fey olsa da, herhangi bir i\u015flemdeki \u00f6nemli bir s\u00fcrt\u00fcnme noktas\u0131 \u00f6deme s\u00fcrecidir. Ka\u00e7\u0131n\u0131lmaz olarak bu, m\u00fc\u015fterilerin bir dizi nedenden dolay\u0131 bir i\u015flemi terk etmesine veya tamamlayamamas\u0131na neden olabilecek ek ad\u0131mlar i\u00e7erir. Burada, \u00f6deme teknolojisinin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 ara\u015ft\u0131r\u0131yoruz.<\/p>\n

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\u00c7evrimi\u00e7i \u00f6deme sa\u011flay\u0131c\u0131lar\u0131, m\u00fc\u015fteri yolculu\u011funun kendi k\u0131s\u0131mlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131rlar. Tek t\u0131klama ve \u00f6nceden doldurulmu\u015f formlar gibi teknolojiler kullan\u0131larak, \u00f6deme kart\u0131 bilgilerini girme s\u00fcreci en aza indirilebilir - bir noktaya kadar. Ancak, \u00e7evrimi\u00e7i t\u00fcccarlar, a\u015fa\u011f\u0131dakiler gibi alternatif \u00f6deme y\u00f6ntemleri sunduklar\u0131nda en fazla yat\u0131r\u0131m getirisini ve artan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 g\u00f6r\u00fcyorlar: e-c\u00fczdanlar<\/a>.<\/p>\n

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E-c\u00fczdanlar, telefonunuzda veya giyilebilir cihaz\u0131n\u0131zda para saklaman\u0131n ve ma\u011fazada ve \u00e7evrimi\u00e7i olarak mal ve hizmetler i\u00e7in \u00f6deme yapman\u0131n alternatif bir yolunu sunar. Zion Pazar Ara\u015ft\u0131rmas\u0131<\/a>, \u201cE-c\u00fczdanlar\u0131n kullan\u0131m\u0131 h\u0131zla pop\u00fclerlik kazan\u0131yor. K\u00fcresel mobil c\u00fczdan i\u015flemleri 2016'da $594 milyar ABD dolar\u0131 de\u011ferindeydi ve 2022'ye kadar $3,1 trilyon ABD dolar\u0131na ula\u015fmas\u0131 bekleniyor, 2017 ile 2022 aras\u0131nda y\u0131ll\u0131k bile\u015fik % oran\u0131nda b\u00fcy\u00fcyor.\u201d<\/em><\/p>\n

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Mastercard'\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, Facebook, Twitter, Instagram ve YouTube'da yeni \u00f6deme y\u00f6ntemleri hakk\u0131nda yap\u0131lan konu\u015fmalar\u0131n 75%'sinde dijital ve e-c\u00fczdanlar\u0131n ad\u0131 ge\u00e7iyor.<\/p>\n

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T\u00fcketiciler e-c\u00fczdanlar ve \u00f6deme uygulamalar\u0131 istiyor. Bunlar\u0131 bir \u00f6deme se\u00e7ene\u011fi olarak sunan sat\u0131c\u0131lar, dijital teknolojiyi kolayl\u0131k ve istek sebepleriyle kullanmak isteyen ve \u00f6deme kart\u0131 olmayan veya kullanmak istemeyen m\u00fc\u015fterileri \u00e7ekebilir. Gartner, iki y\u0131l i\u00e7inde<\/a>Mobil c\u00fczdanlar, d\u00fcnya genelinde y\u00fczde 5 ile 20% aras\u0131nda de\u011fi\u015fen pazar penetrasyon oranlar\u0131yla ana ak\u0131m benimsenmeye ula\u015facak.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T\u00fcketiciler neden e-c\u00fczdan istiyor?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tek kelimeyle: Kolayl\u0131k.<\/p>\n

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E-c\u00fczdanlar hem ma\u011fazada hem de \u00e7evrimi\u00e7i olarak t\u00fcketiciler i\u00e7in b\u00fcy\u00fck bir \u00e7ekicili\u011fe sahiptir. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi bir e-c\u00fczdan fiziksel bir c\u00fczdan ta\u015f\u0131ma ihtiyac\u0131n\u0131 ortadan kald\u0131r\u0131r. Bir t\u00fcketicinin ihtiya\u00e7 duydu\u011fu her \u015fey ak\u0131ll\u0131 telefonunda saklanabilir. MuchBetter gibi bir\u00e7ok e-c\u00fczdan sa\u011flay\u0131c\u0131s\u0131 ayr\u0131ca m\u00fc\u015fterilerine temass\u0131z anahtarl\u0131k gibi yenilik\u00e7i NFC teknolojisi sa\u011flar - b\u00f6ylece cep telefonunuzu unutursan\u0131z eve gitmek veya d\u0131\u015far\u0131da bir gece ge\u00e7irmek i\u00e7in \u00f6deme yapabilirsiniz.<\/p>\n

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Bana g\u00f6re t\u00fcketicilerin e-c\u00fczdan ve \u00f6deme uygulamalar\u0131 kullanmak istemelerinin bir di\u011fer nedeni de yenilik\u00e7i ve e\u011flenceli olmalar\u0131d\u0131r! Yeni heyecan verici teknolojileri severiz, ister yeni iPhone almak ister kripto para sat\u0131n alan ilk arkada\u015flar\u0131n\u0131zdan biri olmak olsun. Tercihen giyilebilir bir teknolojiyle birlikte gelen haval\u0131 bir \u00f6deme uygulamas\u0131, geleneksel bir \u00f6deme kart\u0131ndan \u00e7ok daha heyecan vericidir.<\/p>\n

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Ma\u011faza \u00f6demelerinden \u00e7evrimi\u00e7i \u00f6demelere ge\u00e7i\u015fle birlikte, e-c\u00fczdanlar \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f deneyimini basitle\u015ftirdi, \u00f6deme kart\u0131 numaralar\u0131n\u0131 ve \u00e7ok ad\u0131ml\u0131 kimlik do\u011frulama ayr\u0131nt\u0131lar\u0131n\u0131 girme ihtiyac\u0131n\u0131 ortadan kald\u0131rd\u0131. \u00c7evrimi\u00e7i \u00f6deme s\u00fcrecini \u00e7ok daha rahat ve h\u0131zl\u0131 hale getiriyorlar.<\/p>\n

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E-c\u00fczdanlar ayr\u0131ca geleneksel \u00f6deme kartlar\u0131 olmayan t\u00fcketicilerin \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapmalar\u0131na olanak tan\u0131r. Y\u00fcksek \u00f6deme kart\u0131 benimseme oranlar\u0131na sahip bir \u00fclke olan \u0130ngiltere'de (\u0130ngiltere'deki yeti\u015fkinlerin %'si banka kart\u0131na sahip<\/a>) \u2013 bu \u00f6nemli bir endi\u015fe olmayabilir. Ancak, baz\u0131 di\u011fer Avrupa \u00fclkelerinde ve d\u00fcnya genelinde kredi ve banka kartlar\u0131 bu kadar yayg\u0131n de\u011fildir. S\u0131n\u0131r \u00f6tesi d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rmak istiyorsan\u0131z, e-c\u00fczdanlar gibi alternatif \u00f6deme y\u00f6ntemleri \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n

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Sadece PayPal da de\u011fil. Milyonlarca t\u00fcketici, bunlar\u0131 sunan \u00e7e\u015fitli markalar\u0131n fark\u0131ndal\u0131\u011f\u0131n\u0131n artmas\u0131yla e-c\u00fczdanlar\u0131 kullanmaya ba\u015fl\u0131yor. JPMorgan Chase i\u00e7in Forrester Consulting taraf\u0131ndan 2017'de haz\u0131rlanan bir raporda, \u201cT\u00fcketicilerin 41%'si \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde b\u00fcy\u00fck ihtimalle bir e-c\u00fczdana kaydolaca\u011f\u0131n\u0131 s\u00f6ylerken, sat\u0131c\u0131lar\u0131n 55%'si \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde b\u00fcy\u00fck ihtimalle e-c\u00fczdan \u00f6demelerini kabul edece\u011fini s\u00f6yledi.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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E-c\u00fczdanlarla d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rma<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ayn\u0131 \u00e7al\u0131\u015fmaya g\u00f6re, t\u00fcccarlar\u0131n 67%'si \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde baz\u0131 veya t\u00fcm \u00f6demelerin e-c\u00fczdanlar \u00fczerinden yap\u0131lmas\u0131n\u0131 bekliyor. Bu yaln\u0131zca \u00e7evrimi\u00e7i i\u015flemlerle s\u0131n\u0131rl\u0131 de\u011fil. T\u00fcketiciler \u00e7ok kanall\u0131 \u00f6deme \u00e7\u00f6z\u00fcmleri istiyor ve e-c\u00fczdanlar m\u00fckemmel bir uyum sa\u011fl\u0131yor.<\/p>\n

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E-c\u00fczdanlar ayr\u0131ca m\u00fc\u015fteri sadakati olu\u015fturma f\u0131rsatlar\u0131 da sunar. M\u00fc\u015fterilere ma\u011fazada veya \u00e7evrimi\u00e7i olarak tercih ettikleri \u00f6deme y\u00f6ntemini sunmak, yeni m\u00fc\u015fterilerle etkile\u015fim kurman\u0131n ve ayn\u0131 zamanda mevcut m\u00fc\u015fterileri elde tutman\u0131n \u00f6nemli bir yoludur. M\u00fc\u015fterileri belirli \u00f6deme uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla i\u015fletmenizden al\u0131\u015fveri\u015f yapt\u0131klar\u0131 i\u00e7in \u00f6d\u00fcllendirmek gibi e-c\u00fczdan teknolojisini kullanarak bunu daha da geli\u015ftirme f\u0131rsatlar\u0131 vard\u0131r. Bu, m\u00fc\u015fterileri t\u00fcccarlara geleneksel kart \u00f6demelerinden daha az maliyetli olan alternatif \u00f6deme y\u00f6ntemlerini kullanmaya te\u015fvik ederek \u00f6deme i\u015fleme maliyetleri \u00fczerinde de olumlu bir etkiye sahip olabilir.<\/p>\n

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MuchBetter gibi bir\u00e7ok e-c\u00fczdan \u00e7\u00f6z\u00fcm\u00fc, t\u00fcccarlara ba\u015fka bir pazarlama kanal\u0131 da sa\u011flar: Uygulama arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilere teklifleri ve indirimleri tan\u0131tma \u015fans\u0131. Baz\u0131 durumlarda e-c\u00fczdan sa\u011flay\u0131c\u0131lar\u0131, m\u00fc\u015fteri verilerini onlarla payla\u015farak (m\u00fc\u015fterinin izniyle) m\u00fc\u015fteri elde tutma ve d\u00f6n\u00fc\u015f\u00fcme de yard\u0131mc\u0131 olabilir ve bu, m\u00fc\u015fteri yolculu\u011funu daha da ki\u015fiselle\u015ftirmek i\u00e7in kullan\u0131labilir.<\/p>\n

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E-c\u00fczdan\u0131m\u0131z tam olarak bunu yapmak i\u00e7in tasarlanm\u0131\u015ft\u0131r, m\u00fc\u015fterileri uygulamay\u0131 kulland\u0131klar\u0131nda \u00f6d\u00fcllendirmek ve t\u00fcccarlar i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak. Bunu daha ayr\u0131nt\u0131l\u0131 olarak g\u00f6r\u00fc\u015fmek isterseniz l\u00fctfen ileti\u015fime ge\u00e7in<\/a>Size bu konuda bir rehber vermekten mutluluk duyar\u0131m.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00d6deme teknolojisinin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 tart\u0131\u015fal\u0131m. Sat\u0131c\u0131lar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in m\u00fc\u015fteri yolculu\u011funu optimize etmek ad\u0131na yapabilece\u011fi bir\u00e7ok \u015fey olsa da, herhangi bir i\u015flemdeki \u00f6nemli bir engel \u00f6deme s\u00fcrecidir. Bu ka\u00e7\u0131n\u0131lmaz olarak, m\u00fc\u015fterilerin i\u015flemi terk etmesine veya birka\u00e7 g\u00fcn boyunca i\u015flemi tamamlayamamas\u0131na neden olabilecek ek ad\u0131mlar i\u00e7erir. [\u2026]<\/p>","protected":false},"author":7,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\npayment technology increases conversion rates<\/title>\n<meta name=\"description\" content=\"Find out how payment technology increases conversion rates for the iGaming industry. 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