{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/ro\/mobile-payment-apps\/","title":{"rendered":"De ce aplica\u021biile de plat\u0103 mobil\u0103 sunt din ce \u00een ce mai importante pentru comercian\u021bii globali"},"content":{"rendered":"
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Mai mul\u021bi consumatori dec\u00e2t oric\u00e2nd folosesc smartphone-uri pentru servicii bancare mobile \u0219i pentru a cheltui bani. \u00cen urm\u0103 cu c\u00e2\u021biva ani, majoritatea oamenilor preferau s\u0103 fac\u0103 cump\u0103r\u0103turi \u0219i s\u0103 investeasc\u0103 pe laptopuri; acum smartphone-urile sunt \u00een centrul experien\u021belor noastre financiare. Peste tot \u00een lume, numerarul face rapid loc pl\u0103\u021bilor sigure pe dispozitivele mobile.<\/p>\n\n

Nu m\u0103 crede\u021bi pe cuv\u00e2nt, s-ar putea s\u0103 fiu p\u0103rtinitor, totu\u0219i exist\u0103 numeroase studii \u0219i statistici care indic\u0103 aceast\u0103 tendin\u021b\u0103 ascendent\u0103! Urm\u0103torul rezumat ofer\u0103 c\u00e2teva motive pentru care comercian\u021bii ar trebui s\u0103 exploreze acceptarea tranzac\u021biilor prin intermediul aplica\u021biilor de plat\u0103 mobil\u0103.<\/p>\n\n

Aplica\u021bii de plat\u0103 mobil\u0103 care \u00eenlocuiesc numerarul \u0219i cardurile<\/h2>\n\n

Un studiu realizat de Javelin Strategy & Research<\/a> estimeaz\u0103 c\u0103 pl\u0103\u021bile mobile vor dep\u0103\u0219i $410 miliarde \u00een 2020. Pl\u0103\u021bile f\u0103r\u0103 contact folosind aplica\u021bii sunt, de asemenea, a\u0219teptate s\u0103 creasc\u0103 exponen\u021bial, dep\u0103\u0219ind $318 miliarde \u00een 2020.<\/p>\n\n

Un alt studiu de data aceasta al Visa<\/a>, care a chestionat 36.000 de consumatori online europeni, a constatat c\u0103 num\u0103rul persoanelor care nu au folosit un telefon pentru a efectua o plat\u0103 a sc\u0103zut la 12% \u00een Marea Britanie. Ne afl\u0103m deja \u00een punctul \u00een care 74% dintre consumatorii online din Marea Britanie \u00ee\u0219i gestioneaz\u0103 finan\u021bele folosind un smartphone, iar 43% se simt confortabil s\u0103 cumpere bilete mari, cum ar fi o vacan\u021b\u0103.<\/p>\n\n

Clien\u021bii nu mai folosesc telefoanele doar pentru cercetare; sunt un instrument esen\u021bial \u00een c\u0103l\u0103toria de cump\u0103rare, adesea singurul dispozitiv implicat. Consumatorii de pretutindeni adopt\u0103 portofelele mobile \u0219i aplica\u021biile de plat\u0103, ceea ce \u00eenseamn\u0103 c\u0103 comercian\u021bii trebuie s\u0103 le ofere op\u021biunea de a pl\u0103ti folosind noi metode, \u00een magazin \u0219i online.<\/p>\n\n

Impact global<\/h2>\n\n

Din punct de vedere istoric, smartphone-urile au fost acceptate mai u\u0219or \u00een \u021b\u0103rile \u00een curs de dezvoltare ca instrument de plat\u0103, bancare \u0219i finan\u021bare peer-to-peer. Asia, Africa, Orientul Mijlociu \u0219i America Latin\u0103 au cunoscut o adoptare rapid\u0103 odat\u0103 ce re\u021belele de date mobile au fost suficiente \u0219i suficient de sigure pentru a suporta pl\u0103\u021bi \u0219i transferuri de bani.<\/p>\n\n

Pl\u0103\u021bile mobile \u0219i serviciile bancare sunt acum la fel de populare \u00een Europa, cu 9 din primele 10 \u021b\u0103ri din Europa, potrivit studiului Visa. 91% de consumatori din Turcia \u2013 o \u021bar\u0103 care se afl\u0103 \u00eentre Europa \u0219i Asia \u2013 folosesc pl\u0103\u021bile mobile: lider mondial \u00een utilizarea pl\u0103\u021bilor mobile.<\/p>\n\n

Multe companii \u0219i comercian\u021bi cu am\u0103nuntul au realizat rapid c\u0103 acceptarea pl\u0103\u021bilor prin intermediul aplica\u021biilor mobile \u00eei poate ajuta s\u0103 ajung\u0103 la clien\u021bi oriunde \u00een lume. Clien\u021bii, la r\u00e2ndul lor, \u00eei r\u0103spl\u0103tesc cu v\u00e2nz\u0103ri \u0219i loialitate. \u0218tim cu to\u021bii c\u0103 oferirea unui client cu op\u021biunile de plat\u0103 de \u00eencredere \u0219i preferate cre\u0219te conversia, acum trebuie s\u0103 ne asigur\u0103m c\u0103 aplica\u021biile de plat\u0103 fac parte din c\u0103l\u0103toria clientului.<\/p>\n\n

Rapid, sigur, convenabil<\/h2>\n\n

Cu op\u021biunea de a se conecta la carduri de debit \u0219i de credit, clien\u021bii \u00eembr\u0103\u021bi\u0219eaz\u0103, de asemenea, controlul suplimentar \u0219i alegerea pe care o au acum. Le faciliteaz\u0103 transferul de bani c\u0103tre prieteni \u0219i familie \u0219i cre\u0219te incluziunea financiar\u0103. Pentru cei care nu au acces la conturi bancare, noile aplica\u021bii \u0219i servicii nebancare ofer\u0103 solu\u021bii financiare care nu implic\u0103 un portofel fizic plin cu numerar.<\/p>\n\n

Cu toate acestea, pia\u021ba este aglomerat\u0103 cu multe portofele mobile noi \u0219i aplica\u021bii de plat\u0103, a\u0219a c\u0103 pe care ar trebui s\u0103 le accepte afacerea dvs.? R\u0103spunsul este, desigur, cele pe care clien\u021bii t\u0103i le folosesc \u0219i care ofer\u0103 afacerii tale avantaje clare.<\/p>\n\n

Offline, aplica\u021biile de plat\u0103 mobil\u0103 necesit\u0103 pur \u0219i simplu un terminal POS echipat cu NFC. Online, aplica\u021biile de plat\u0103 pot fi integrate cu gateway-ul dvs. de plat\u0103, astfel \u00eenc\u00e2t clien\u021bilor s\u0103 li se ofere op\u021biunile pe care le doresc. \u00cen mod firesc, este posibil ca clien\u021bii s\u0103 fi activat doar una sau dou\u0103 aplica\u021bii de plat\u0103 pe smartphone-urile lor, iar furnizorii, cum ar fi MuchBetter, lucreaz\u0103 din greu pentru a ajunge la clien\u021bi noi \u0219i a fideliza utilizatorii existen\u021bi.<\/p>\n\n

\u00cen cazul nostru, ne diferen\u021biem marca \u0219i aplica\u021bia de plat\u0103 de celelalte de pe pia\u021b\u0103, f\u0103c\u00e2nd experien\u021ba clien\u021bilor mai plin\u0103 de satisfac\u021bii. Cu comisioane mici \u0219i posibilitatea de a \u00eencasa puncte de fidelitate \u00een schimbul recompenselor de la comercian\u021bii no\u0219tri, clien\u021bii no\u0219tri ne r\u0103spl\u0103tesc loialitatea. Ob\u021binem ceea ce punem: clien\u021bi, comercian\u021bi \u0219i aplica\u021bii de plat\u0103 deopotriv\u0103.<\/p>\n\n

Pute\u021bi afla mai multe despre MuchBetter aici<\/a>, sau Intra\u021bi \u00een leg\u0103tur\u0103<\/a> cu mine direct dac\u0103 dori\u021bi s\u0103 discuta\u021bi mai detaliat despre oricare dintre cele de mai sus.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Tot mai mul\u021bi consumatori folosesc smartphone-uri pentru servicii bancare mobile \u0219i cheltuire de bani. Cu c\u00e2\u021biva ani \u00een urm\u0103, majoritatea oamenilor preferau s\u0103 fac\u0103 cump\u0103r\u0103turi \u0219i s\u0103 efectueze opera\u021biuni bancare pe laptopuri; acum smartphone-urile se afl\u0103 \u00een centrul experien\u021belor noastre financiare. Peste tot \u00een lume, numerarul face rapid loc pl\u0103\u021bilor securizate pe dispozitivele mobile. Nu lua\u021bi pur \u0219i simplu [\u2026]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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