{"id":3092,"date":"2018-04-26T06:03:57","date_gmt":"2018-04-26T06:03:57","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3092"},"modified":"2021-11-11T11:07:46","modified_gmt":"2021-11-11T11:07:46","slug":"how-payment-technology-can-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/ro\/how-payment-technology-can-increase-conversion-rates\/","title":{"rendered":"Cum tehnologia de plat\u0103 cre\u0219te ratele de conversie"},"content":{"rendered":"
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S\u0103 discut\u0103m despre modul \u00een care tehnologia de plat\u0103 cre\u0219te ratele de conversie.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De\u0219i comercian\u021bii pot face multe pentru a-\u0219i optimiza c\u0103l\u0103toria clien\u021bilor pentru a cre\u0219te ratele de conversie, un punct de fric\u021biune semnificativ \u00een orice tranzac\u021bie este procesul de plat\u0103. \u00cen mod inevitabil, acest lucru implic\u0103 pa\u0219i suplimentari care ar putea duce la abandonarea sau e\u0219ecul clien\u021bilor \u00een finalizarea unei tranzac\u021bii din mai multe motive. Aici, investig\u0103m modul \u00een care tehnologia de plat\u0103 cre\u0219te ratele de conversie.<\/p>\n

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Furnizorii de pl\u0103\u021bi online lucreaz\u0103 din greu pentru a-\u0219i eficientiza partea din c\u0103l\u0103toria clien\u021bilor. Prin utilizarea tehnologiei precum un singur clic \u0219i formulare precompletate, procesul de introducere a detaliilor cardului de plat\u0103 poate fi minimizat \u2013 p\u00e2n\u0103 la un punct. Cu toate acestea, comercian\u021bii online \u00eenregistreaz\u0103 cea mai mare rentabilitate a investi\u021biei \u0219i rate de conversie crescute atunci c\u00e2nd ofer\u0103 metode de plat\u0103 alternative, cum ar fi portofele electronice<\/a>.<\/p>\n

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Portofelele electronice ofer\u0103 o modalitate alternativ\u0103 de a stoca bani pe telefon sau pe dispozitivul t\u0103u portabil \u0219i de a pl\u0103ti pentru bunuri \u0219i servicii \u00een magazin \u0219i online. Conform Cercetarea pie\u021bei Zion<\/a>, \u201eUtilizarea portofelelor electronice c\u00e2\u0219tig\u0103 rapid popularitate. Tranzac\u021biile globale cu portofel mobil au fost evaluate la $594 miliarde USD \u00een 2016 \u0219i se a\u0219teapt\u0103 s\u0103 ajung\u0103 la $3,1 trilioane USD p\u00e2n\u0103 \u00een 2022, cresc\u00e2nd la o rat\u0103 anual\u0103 compus\u0103 de 32% \u00eentre 2017 \u0219i 2022.\u201d<\/em><\/p>\n

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Un studiu Mastercard a constatat c\u0103 portofelele digitale \u0219i electronice au fost men\u021bionate \u00een 75% de conversa\u021bii pe care oamenii le au despre noile metode de plat\u0103 pe Facebook, Twitter, Instagram \u0219i YouTube.<\/p>\n

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Consumatorii doresc portofele electronice \u0219i aplica\u021bii de plat\u0103. Comercian\u021bii care le ofer\u0103 ca op\u021biune de plat\u0103 pot atrage clien\u021bi care doresc s\u0103 foloseasc\u0103 tehnologia digital\u0103 din motive de comoditate \u0219i aspira\u021bie \u0219i pe cei care nu au sau doresc s\u0103 foloseasc\u0103 un card de plat\u0103. Gartner prezice asta peste doi ani<\/a>, portofelele mobile vor atinge adoptarea general\u0103, cu rate actuale de penetrare pe pia\u021b\u0103 \u00eentre 5 \u0219i 20% \u00een \u00eentreaga lume.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De ce doresc consumatorii portofele electronice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00centr-un cuv\u00e2nt: comoditate.<\/p>\n

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Portofelele electronice au un atractiv mare pentru consumatori, at\u00e2t \u00een magazin, c\u00e2t \u0219i online. Dup\u0103 cum sugereaz\u0103 \u0219i numele, un portofel electronic elimin\u0103 nevoia de a avea un portofel fizic. Tot ceea ce are nevoie un consumator poate fi stocat \u00een smartphone-ul s\u0103u. Mul\u021bi furnizori de portofel electronic, cum ar fi MuchBetter, ofer\u0103 clien\u021bilor, de asemenea, tehnologie inovatoare NFC, cum ar fi un breloc pentru chei f\u0103r\u0103 contact \u2013 a\u0219a c\u0103, dac\u0103 uita\u021bi de telefonul mobil, pute\u021bi \u00een continuare s\u0103 efectua\u021bi pl\u0103\u021bi pentru a ajunge acas\u0103 sau pentru a v\u0103 bucura de o sear\u0103.<\/p>\n

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\u00cen opinia mea, un alt motiv pentru care consumatorii doresc s\u0103 foloseasc\u0103 portofelele electronice \u0219i aplica\u021biile de plat\u0103 este faptul c\u0103 sunt inovatoare \u0219i distractive! Ne place noile tehnologii interesante, fie c\u0103 este vorba de ob\u021binerea noului iPhone sau de a fi primii dintre prietenii t\u0103i care cump\u0103r\u0103 criptomonede. O aplica\u021bie de plat\u0103 grozav\u0103, de preferin\u021b\u0103 cu o tehnologie purtabil\u0103, este mult mai interesant\u0103 dec\u00e2t un card de plat\u0103 conven\u021bional.<\/p>\n

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Trec\u00e2nd de la pl\u0103\u021bile \u00een magazin la pl\u0103\u021bile online, portofelele electronice au simplificat experien\u021ba de cump\u0103r\u0103turi online, elimin\u00e2nd nevoia de a introduce numerele cardurilor de plat\u0103 \u0219i detaliile de autentificare \u00een mai mul\u021bi pa\u0219i. Acestea fac procesul de plat\u0103 online mult mai convenabil \u0219i mai rapid.<\/p>\n

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Portofelele electronice permit, de asemenea, consumatorilor f\u0103r\u0103 carduri de plat\u0103 conven\u021bionale s\u0103 fac\u0103 cump\u0103r\u0103turi online. \u00cen Marea Britanie \u2013 o \u021bar\u0103 cu rate ridicate de adoptare a cardurilor de plat\u0103 (96% dintre adul\u021bii din Marea Britanie au un card de debit<\/a>) \u2013 s-ar putea s\u0103 nu fie o preocupare semnificativ\u0103. Cu toate acestea, \u00een alte \u021b\u0103ri europene \u0219i \u00een \u00eentreaga lume, cardurile de credit \u0219i de debit nu sunt la fel de omniprezente. Dac\u0103 dori\u021bi s\u0103 cre\u0219te\u021bi conversia transfrontalier\u0103, metodele alternative de plat\u0103, cum ar fi portofelele electronice, sunt solu\u021bia.<\/p>\n

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Nu este vorba doar de PayPal. Milioane de consumatori \u00eencep s\u0103 foloseasc\u0103 portofelele electronice, cu o con\u0219tientizare sporit\u0103 a diferitelor m\u0103rci care le ofer\u0103. Un raport din 2017 al Forrester Consulting pentru JPMorgan Chase a constatat c\u0103 \u201e41% de consumatori au spus c\u0103 probabil se vor \u00eenscrie pentru un portofel electronic \u00een urm\u0103toarele 12 luni, \u00een timp ce 55% de comercian\u021bi au spus c\u0103 probabil vor accepta pl\u0103\u021bi prin portofel electronic \u00een urm\u0103toarele 12 luni.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cre\u0219terea ratelor de conversie cu portofele electronice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Potrivit aceluia\u0219i studiu, 67% de comercian\u021bi se a\u0219teapt\u0103 ca unele sau toate pl\u0103\u021bile s\u0103 fie efectuate prin portofele electronice \u00een urm\u0103torii cinci ani. Acest lucru nu se limiteaz\u0103 doar la tranzac\u021biile online. Consumatorii doresc solu\u021bii de plat\u0103 omnicanal, iar portofelele electronice se potrivesc perfect.<\/p>\n

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Portofelele electronice ofer\u0103, de asemenea, oportunit\u0103\u021bi de fidelizare a clien\u021bilor. Oferirea clien\u021bilor metoda lor de plat\u0103 preferat\u0103, \u00een magazin sau online, este o modalitate important\u0103 de a angaja clien\u021bi noi, dar \u0219i de a p\u0103stra clien\u021bii existen\u021bi. Exist\u0103 oportunit\u0103\u021bi de a continua acest lucru folosind tehnologia portofelului electronic, cum ar fi recompensarea clien\u021bilor pentru cump\u0103r\u0103turi cu afacerea dvs. prin anumite aplica\u021bii de plat\u0103. Acest lucru poate avea, de asemenea, un impact pozitiv asupra costurilor de procesare a pl\u0103\u021bilor, prin \u00eencurajarea clien\u021bilor s\u0103 utilizeze metode de plat\u0103 alternative care cost\u0103 comercian\u021bii mai pu\u021bin dec\u00e2t pl\u0103\u021bile conven\u021bionale cu cardul.<\/p>\n

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Multe solu\u021bii de portofel electronic, cum ar fi MuchBetter, ofer\u0103 comercian\u021bilor \u0219i un alt canal de marketing - \u0219ansa de a promova oferte \u0219i reduceri pentru clien\u021bi prin intermediul aplica\u021biei. \u00cen unele cazuri, furnizorii de portofel electronic pot ajuta, de asemenea, la p\u0103strarea \u0219i conversia clien\u021bilor, prin partajarea datelor despre clien\u021bi cu ace\u0219tia (cu acordul clientului), iar acest lucru poate fi folosit pentru a personaliza \u00een continuare c\u0103l\u0103toria clientului.<\/p>\n

<\/p>\n

Portofelul nostru electronic a fost conceput pentru a face exact acest lucru, pentru a recompensa clien\u021bii atunci c\u00e2nd folosesc aplica\u021bia \u0219i pentru a cre\u0219te ratele de conversie pentru comercian\u021bi. Dac\u0103 dori\u021bi s\u0103 discuta\u021bi acest lucru mai detaliat va rog sa luati legatura<\/a>, a\u0219 fi \u00eenc\u00e2ntat s\u0103 v\u0103 ofer o prezentare.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

S\u0103 discut\u0103m despre cum cre\u0219te tehnologia de plat\u0103 ratele de conversie. De\u0219i exist\u0103 multe lucruri pe care comercian\u021bii le pot face pentru a-\u0219i optimiza parcursul clientului pentru a cre\u0219te ratele de conversie, un punct de fric\u021biune semnificativ \u00een orice tranzac\u021bie este procesul de plat\u0103. Inevitabil, aceasta implic\u0103 pa\u0219i suplimentari care ar putea duce la abandonarea sau nefinalizarea de c\u0103tre clien\u021bi a unei tranzac\u021bii timp de mai multe [\u2026]<\/p>","protected":false},"author":7,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\npayment technology increases conversion rates<\/title>\n<meta name=\"description\" content=\"Find out how payment technology increases conversion rates for the iGaming industry. 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