{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/pt\/mobile-payment-apps\/","title":{"rendered":"Por que os aplicativos de pagamento m\u00f3vel s\u00e3o cada vez mais importantes para comerciantes globais"},"content":{"rendered":"
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Mais consumidores do que nunca usam smartphones para servi\u00e7os banc\u00e1rios m\u00f3veis e para gastar dinheiro. Alguns anos atr\u00e1s, a maioria das pessoas preferia fazer compras e transa\u00e7\u00f5es banc\u00e1rias em laptops; agora, os smartphones est\u00e3o no centro de nossas experi\u00eancias financeiras. Em todo o mundo, o dinheiro est\u00e1 rapidamente abrindo caminho para pagamentos seguros em dispositivos m\u00f3veis.<\/p>\n\n

N\u00e3o acredite apenas na minha palavra, posso ser tendencioso, mas h\u00e1 v\u00e1rios estudos e estat\u00edsticas apontando para essa tend\u00eancia ascendente! O resumo a seguir fornece alguns motivos pelos quais os comerciantes devem explorar a aceita\u00e7\u00e3o de transa\u00e7\u00f5es por meio de aplicativos de pagamento m\u00f3vel.<\/p>\n\n

Aplicativos de pagamento m\u00f3vel substituem dinheiro e cart\u00f5es<\/h2>\n\n

Um estudo da Javelin Strategy & Research<\/a> prev\u00ea que os pagamentos m\u00f3veis exceder\u00e3o $410 bilh\u00f5es em 2020. Os pagamentos sem contato usando aplicativos tamb\u00e9m devem crescer exponencialmente, ultrapassando $318 bilh\u00f5es em 2020.<\/p>\n\n

Outro estudo desta vez pela Visa<\/a>, que entrevistou 36.000 consumidores europeus on-line, descobriu que o n\u00famero de pessoas que n\u00e3o usaram um telefone para fazer um pagamento caiu para 12% no Reino Unido. J\u00e1 estamos no ponto em que 74% dos consumidores on-line do Reino Unido gerenciam suas finan\u00e7as usando um smartphone, e 43% se sentem confort\u00e1veis em fazer uma compra de alto valor, como f\u00e9rias.<\/p>\n\n

Os clientes n\u00e3o est\u00e3o mais usando telefones apenas para pesquisa; eles s\u00e3o uma ferramenta essencial na jornada de compra, muitas vezes o \u00fanico dispositivo envolvido. Os consumidores em todos os lugares est\u00e3o adotando carteiras m\u00f3veis e aplicativos de pagamento, o que significa que os comerciantes precisam dar a eles a op\u00e7\u00e3o de pagar usando novos m\u00e9todos, na loja e online.<\/p>\n\n

Impacto global<\/h2>\n\n

Historicamente, os smartphones foram adotados mais prontamente em pa\u00edses em desenvolvimento como uma ferramenta de pagamento, servi\u00e7os banc\u00e1rios e finan\u00e7as peer-to-peer. \u00c1sia, \u00c1frica, Oriente M\u00e9dio e Am\u00e9rica Latina tiveram uma r\u00e1pida ado\u00e7\u00e3o quando as redes de dados m\u00f3veis foram suficientes e seguras o bastante para suportar pagamentos e transfer\u00eancias de dinheiro.<\/p>\n\n

Os pagamentos m\u00f3veis e servi\u00e7os banc\u00e1rios agora s\u00e3o t\u00e3o populares na Europa, com 9 dos 10 principais pa\u00edses da Europa, de acordo com o estudo da Visa. 91% dos consumidores na Turquia \u2013 um pa\u00eds que fica entre a Europa e a \u00c1sia \u2013 usam pagamentos m\u00f3veis: liderando o mundo no uso de pagamentos m\u00f3veis.<\/p>\n\n

Muitas empresas e varejistas foram r\u00e1pidos em perceber que aceitar pagamentos por meio de aplicativos m\u00f3veis pode ajud\u00e1-los a alcan\u00e7ar clientes em qualquer lugar do mundo. Os clientes, por sua vez, os recompensam com vendas e fidelidade. Todos n\u00f3s sabemos que fornecer a um cliente suas op\u00e7\u00f5es de pagamento confi\u00e1veis e preferidas aumenta a convers\u00e3o, agora precisamos garantir que os aplicativos de pagamento fa\u00e7am parte da jornada do cliente.<\/p>\n\n

R\u00e1pido, seguro e conveniente<\/h2>\n\n

Com a op\u00e7\u00e3o de conectar-se a cart\u00f5es de d\u00e9bito e cr\u00e9dito, os clientes tamb\u00e9m est\u00e3o adotando o controle e a escolha extras que agora t\u00eam. Isso torna mais f\u00e1cil para eles transferir dinheiro para amigos e familiares e aumenta a inclus\u00e3o financeira. Para aqueles sem acesso a contas banc\u00e1rias, os n\u00e3o bancarizados, novos aplicativos e servi\u00e7os est\u00e3o fornecendo solu\u00e7\u00f5es financeiras que n\u00e3o envolvem ter uma carteira f\u00edsica abarrotada de dinheiro.<\/p>\n\n

No entanto, o mercado est\u00e1 lotado com muitas carteiras m\u00f3veis e aplicativos de pagamento novos, ent\u00e3o quais deles sua empresa deve aceitar? A resposta \u00e9, claro, aqueles que seus clientes est\u00e3o usando e que oferecem benef\u00edcios claros para sua empresa.<\/p>\n\n

Os aplicativos de pagamento offline e m\u00f3veis simplesmente exigem um terminal POS equipado com NFC. Os aplicativos de pagamento online podem ser integrados ao seu gateway de pagamento para que os clientes recebam as op\u00e7\u00f5es que desejam. Naturalmente, os clientes provavelmente s\u00f3 habilitaram um ou dois aplicativos de pagamento em seus smartphones e os provedores, como a MuchBetter, est\u00e3o trabalhando duro para alcan\u00e7ar novos clientes e construir fidelidade com os usu\u00e1rios existentes.<\/p>\n\n

No nosso caso, estamos diferenciando nossa marca e aplicativo de pagamento de outros no mercado, tornando a experi\u00eancia do cliente mais gratificante. Com taxas baixas e a oportunidade de trocar pontos de fidelidade por recompensas de nossos comerciantes, nossos clientes est\u00e3o nos recompensando com sua fidelidade. N\u00f3s obtemos o que colocamos: clientes, comerciantes e aplicativos de pagamento.<\/p>\n\n

Voc\u00ea pode saiba mais sobre MuchBetter aqui<\/a>, ou entre em contato<\/a> Fale comigo diretamente se quiser discutir qualquer um dos itens acima com mais detalhes.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take […]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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