{"id":3092,"date":"2018-04-26T06:03:57","date_gmt":"2018-04-26T06:03:57","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3092"},"modified":"2021-11-11T11:07:46","modified_gmt":"2021-11-11T11:07:46","slug":"how-payment-technology-can-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/pt\/how-payment-technology-can-increase-conversion-rates\/","title":{"rendered":"Como a tecnologia de pagamento aumenta as taxas de convers\u00e3o"},"content":{"rendered":"
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Vamos discutir como a tecnologia de pagamento aumenta as taxas de convers\u00e3o.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Embora haja muito que os comerciantes possam fazer para otimizar a jornada do cliente para aumentar as taxas de convers\u00e3o, um ponto de atrito significativo em qualquer transa\u00e7\u00e3o \u00e9 o processo de pagamento. Inevitavelmente, isso envolve etapas extras que podem resultar em clientes abandonando ou falhando em concluir uma transa\u00e7\u00e3o por uma s\u00e9rie de raz\u00f5es. Aqui, investigamos como a tecnologia de pagamento aumenta as taxas de convers\u00e3o.<\/p>\n

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Os provedores de pagamento on-line trabalham duro para simplificar sua parte da jornada do cliente. Ao usar tecnologia como um clique e formul\u00e1rios pr\u00e9-preenchidos, o processo de inser\u00e7\u00e3o de detalhes do cart\u00e3o de pagamento pode ser minimizado \u2013 at\u00e9 certo ponto. No entanto, os comerciantes on-line est\u00e3o vendo o maior ROI e maiores taxas de convers\u00e3o quando oferecem m\u00e9todos de pagamento alternativos, como carteiras eletr\u00f4nicas<\/a>.<\/p>\n

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As carteiras eletr\u00f4nicas oferecem uma maneira alternativa de armazenar dinheiro no seu telefone ou dispositivo vest\u00edvel e pagar por bens e servi\u00e7os na loja e online. De acordo com Pesquisa de Mercado de Zion<\/a>, \u201cO uso de carteiras eletr\u00f4nicas est\u00e1 ganhando popularidade rapidamente. As transa\u00e7\u00f5es globais de carteira m\u00f3vel foram avaliadas em US$594 bilh\u00f5es em 2016 e devem atingir US$3,1 trilh\u00f5es at\u00e9 2022, crescendo a uma taxa anual composta de 32% entre 2017 e 2022.\u201d<\/em><\/p>\n

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Um estudo da Mastercard descobriu que carteiras digitais e eletr\u00f4nicas foram mencionadas em 75% das conversas que as pessoas t\u00eam sobre novos m\u00e9todos de pagamento no Facebook, Twitter, Instagram e YouTube.<\/p>\n

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Os consumidores querem carteiras eletr\u00f4nicas e aplicativos de pagamento. Os comerciantes que os oferecem como uma op\u00e7\u00e3o de pagamento podem atrair clientes que querem usar a tecnologia digital por conveni\u00eancia e motivos aspiracionais, e aqueles que n\u00e3o t\u00eam ou n\u00e3o querem usar um cart\u00e3o de pagamento. A Gartner prev\u00ea que em dois anos<\/a>, as carteiras m\u00f3veis atingir\u00e3o a ado\u00e7\u00e3o generalizada, com taxas atuais de penetra\u00e7\u00e3o de mercado entre 5 e 20% em todo o mundo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Por que os consumidores querem carteiras eletr\u00f4nicas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em uma palavra: conveni\u00eancia.<\/p>\n

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As carteiras eletr\u00f4nicas t\u00eam um grande apelo para os consumidores, tanto na loja quanto online. Como o nome sugere, uma carteira eletr\u00f4nica elimina a necessidade de carregar uma carteira f\u00edsica. Tudo o que um consumidor precisa pode ser armazenado em seu smartphone. Muitos provedores de carteira eletr\u00f4nica, como a MuchBetter, tamb\u00e9m fornecem aos clientes tecnologia NFC inovadora, como um chaveiro sem contato \u2013 ent\u00e3o, se voc\u00ea esquecer seu celular, ainda poder\u00e1 fazer pagamentos para chegar em casa ou aproveitar uma noite fora.<\/p>\n

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Na minha opini\u00e3o, outro motivo pelo qual os consumidores querem usar carteiras eletr\u00f4nicas e aplicativos de pagamento \u00e9 porque eles s\u00e3o inovadores e divertidos! N\u00f3s amamos novas tecnologias empolgantes, seja adquirindo o novo iPhone ou sendo o primeiro dos seus amigos a comprar criptomoedas. Um aplicativo de pagamento bacana, de prefer\u00eancia com alguma tecnologia vest\u00edvel para acompanh\u00e1-lo, \u00e9 muito mais empolgante do que um cart\u00e3o de pagamento convencional.<\/p>\n

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Saindo dos pagamentos em loja para os pagamentos online, as carteiras eletr\u00f4nicas simplificaram a experi\u00eancia de compras online, eliminando a necessidade de digitar n\u00fameros de cart\u00e3o de pagamento e detalhes de autentica\u00e7\u00e3o em v\u00e1rias etapas. Elas tornam o processo de pagamento online muito mais conveniente e r\u00e1pido.<\/p>\n

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As carteiras eletr\u00f4nicas tamb\u00e9m permitem que consumidores sem cart\u00f5es de pagamento convencionais fa\u00e7am compras on-line. No Reino Unido \u2013 um pa\u00eds com altas taxas de ado\u00e7\u00e3o de cart\u00f5es de pagamento (96% dos adultos do Reino Unido t\u00eam um cart\u00e3o de d\u00e9bito<\/a>) \u2013 isso pode n\u00e3o ser uma preocupa\u00e7\u00e3o significativa. No entanto, em alguns outros pa\u00edses europeus e ao redor do mundo, cart\u00f5es de cr\u00e9dito e d\u00e9bito n\u00e3o s\u00e3o t\u00e3o onipresentes. Se voc\u00ea deseja aumentar a convers\u00e3o entre fronteiras, m\u00e9todos de pagamento alternativos como carteiras eletr\u00f4nicas s\u00e3o a solu\u00e7\u00e3o.<\/p>\n

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N\u00e3o \u00e9 s\u00f3 o PayPal. Milh\u00f5es de consumidores est\u00e3o come\u00e7ando a usar carteiras eletr\u00f4nicas, com maior conscientiza\u00e7\u00e3o de v\u00e1rias marcas que as oferecem. Um relat\u00f3rio de 2017 da Forrester Consulting para o JPMorgan Chase descobriu que \u201c41% dos consumidores disseram que provavelmente assinar\u00e3o uma carteira eletr\u00f4nica nos pr\u00f3ximos 12 meses, enquanto 55% dos comerciantes disseram que provavelmente aceitar\u00e3o pagamentos por carteira eletr\u00f4nica nos pr\u00f3ximos 12 meses.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aumentando as taxas de convers\u00e3o com carteiras eletr\u00f4nicas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De acordo com o mesmo estudo, 67% dos comerciantes esperam que alguns ou todos os pagamentos passem por carteiras eletr\u00f4nicas nos pr\u00f3ximos cinco anos. Isso n\u00e3o se limita apenas a transa\u00e7\u00f5es on-line. Os consumidores querem solu\u00e7\u00f5es de pagamento omnicanal e as carteiras eletr\u00f4nicas s\u00e3o a escolha perfeita.<\/p>\n

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As carteiras eletr\u00f4nicas tamb\u00e9m oferecem oportunidades para construir a fidelidade do cliente. Oferecer aos clientes seu m\u00e9todo de pagamento preferido, na loja ou online, \u00e9 uma maneira importante de envolver novos clientes, mas tamb\u00e9m de manter os clientes existentes. H\u00e1 oportunidades de desenvolver isso ainda mais usando a tecnologia de carteira eletr\u00f4nica, como recompensar os clientes por comprarem com sua empresa por meio de aplicativos de pagamento espec\u00edficos. Isso tamb\u00e9m pode ter um impacto positivo nos custos de processamento de pagamento, incentivando os clientes a usar m\u00e9todos de pagamento alternativos que custam aos comerciantes menos do que os pagamentos convencionais com cart\u00e3o.<\/p>\n

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Muitas solu\u00e7\u00f5es de carteira eletr\u00f4nica, como a MuchBetter, tamb\u00e9m fornecem aos comerciantes outro canal de marketing \u2013 uma chance de promover ofertas e descontos para clientes por meio do aplicativo. Em alguns casos, os provedores de carteira eletr\u00f4nica tamb\u00e9m podem ajudar com a reten\u00e7\u00e3o e convers\u00e3o de clientes compartilhando dados do cliente com eles (com o consentimento do cliente), e isso pode ser usado para personalizar ainda mais a jornada do cliente.<\/p>\n

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Nossa carteira eletr\u00f4nica foi projetada para fazer exatamente isso, recompensar os clientes quando eles usam o aplicativo e aumentar as taxas de convers\u00e3o para os comerciantes. Se voc\u00ea quiser discutir isso com mais detalhes por favor entre em contato<\/a>, terei prazer em lhe dar uma explica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Let’s discuss how payment technology increases conversion rates. While there\u2019s plenty merchants can do to optimise their customer journey to increase conversion rates, one significant friction point in any transaction is the payment process. Inevitably this involves extra steps that might result in customers abandoning or failing to complete a transaction for a number of […]<\/p>","protected":false},"author":7,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\npayment technology increases conversion rates<\/title>\n<meta name=\"description\" content=\"Find out how payment technology increases conversion rates for the iGaming industry. We answer this question and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muchbettertest.kinsta.cloud\/pt\/how-payment-technology-can-increase-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"payment technology increases conversion rates\" \/>\n<meta property=\"og:description\" content=\"Find out how payment technology increases conversion rates for the iGaming industry. We answer this question and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muchbettertest.kinsta.cloud\/pt\/how-payment-technology-can-increase-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"MuchBetter - The Smart Payment App and eWallet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paymuchbetter\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T06:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-11T11:07:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Linked-in-article_payment_31.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"591\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guy Golan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paymuchbetter\" \/>\n<meta name=\"twitter:site\" content=\"@paymuchbetter\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guy Golan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/\"},\"author\":{\"name\":\"Guy Golan\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#\/schema\/person\/5775f432be1a044d47e05a02f7c765c6\"},\"headline\":\"How payment technology increases conversion rates\",\"datePublished\":\"2018-04-26T06:03:57+00:00\",\"dateModified\":\"2021-11-11T11:07:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#organization\"},\"image\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Linked-in-article_payment_31.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/\",\"url\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/\",\"name\":\"payment technology increases conversion rates\",\"isPartOf\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/muchbettertest.kinsta.cloud\/it\/how-payment-technology-can-increase-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/muchbettertest.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Linked-in-article_payment_31.jpg\",\"datePublished\":\"2018-04-26T06:03:57+00:00\",\"dateModified\":\"2021-11-11T11:07:46+00:00\",\"description\":\"Find out how payment technology increases conversion rates for the iGaming industry. 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