{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/pl\/mobile-payment-apps\/","title":{"rendered":"Dlaczego aplikacje do p\u0142atno\u015bci mobilnych s\u0105 coraz wa\u017cniejsze dla globalnych sprzedawc\u00f3w"},"content":{"rendered":"
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Wi\u0119cej konsument\u00f3w ni\u017c kiedykolwiek korzysta ze smartfon\u00f3w do bankowo\u015bci mobilnej i wydawania pieni\u0119dzy. Kilka lat temu wi\u0119kszo\u015b\u0107 ludzi wola\u0142a robi\u0107 zakupy i korzysta\u0107 z bankowo\u015bci na laptopach; teraz smartfony s\u0105 w centrum naszych do\u015bwiadcze\u0144 finansowych. Na ca\u0142ym \u015bwiecie got\u00f3wka szybko ust\u0119puje miejsca bezpiecznym p\u0142atno\u015bciom na urz\u0105dzeniach mobilnych.<\/p>\n\n

Nie wierz mi na s\u0142owo. Mog\u0119 by\u0107 stronniczy, ale istnieje wiele bada\u0144 i statystyk wskazuj\u0105cych na ten trend wzrostowy! Poni\u017cszy skr\u00f3t przedstawia kilka powod\u00f3w, dla kt\u00f3rych sprzedawcy powinni rozwa\u017cy\u0107 akceptowanie transakcji za po\u015brednictwem aplikacji do p\u0142atno\u015bci mobilnych.<\/p>\n\n

Aplikacje do p\u0142atno\u015bci mobilnych zast\u0119puj\u0105 got\u00f3wk\u0119 i karty<\/h2>\n\n

Badanie przeprowadzone przez Javelin Strategy & Research<\/a> przewiduje, \u017ce p\u0142atno\u015bci mobilne przekrocz\u0105 $410 miliard\u00f3w w 2020 roku. Oczekuje si\u0119 r\u00f3wnie\u017c, \u017ce p\u0142atno\u015bci zbli\u017ceniowe za pomoc\u0105 aplikacji b\u0119d\u0105 ros\u0142y wyk\u0142adniczo, przekraczaj\u0105c $318 miliard\u00f3w w 2020 roku.<\/p>\n\n

Kolejne badanie, tym razem przeprowadzone przez Visa<\/a>, kt\u00f3ry przebada\u0142 36 000 europejskich konsument\u00f3w online, odkry\u0142, \u017ce liczba os\u00f3b, kt\u00f3re nie u\u017cy\u0142y telefonu do dokonania p\u0142atno\u015bci, spad\u0142a do 12% w Wielkiej Brytanii. Jeste\u015bmy ju\u017c w punkcie, w kt\u00f3rym 74% brytyjskich konsument\u00f3w online zarz\u0105dza swoimi finansami za pomoc\u0105 smartfona, a 43% czuje si\u0119 komfortowo, dokonuj\u0105c du\u017cych zakup\u00f3w, takich jak wakacje.<\/p>\n\n

Klienci nie u\u017cywaj\u0105 ju\u017c telefon\u00f3w wy\u0142\u0105cznie do cel\u00f3w badawczych; s\u0105 one niezb\u0119dnym narz\u0119dziem w procesie zakupowym, cz\u0119sto jedynym zaanga\u017cowanym urz\u0105dzeniem. Konsumenci wsz\u0119dzie przyjmuj\u0105 mobilne portfele i aplikacje p\u0142atnicze, co oznacza, \u017ce sprzedawcy musz\u0105 da\u0107 im mo\u017cliwo\u015b\u0107 p\u0142acenia za pomoc\u0105 nowych metod, w sklepie i online.<\/p>\n\n

Globalny wp\u0142yw<\/h2>\n\n

Historycznie smartfony by\u0142y ch\u0119tniej przyjmowane w krajach rozwijaj\u0105cych si\u0119 jako narz\u0119dzie p\u0142atno\u015bci, bankowo\u015bci i finans\u00f3w peer-to-peer. Azja, Afryka, Bliski Wsch\u00f3d i Ameryka \u0141aci\u0144ska odnotowa\u0142y szybk\u0105 adopcj\u0119, gdy sieci danych mobilnych by\u0142y wystarczaj\u0105ce i wystarczaj\u0105co bezpieczne, aby obs\u0142ugiwa\u0107 p\u0142atno\u015bci i przelewy pieni\u0119\u017cne.<\/p>\n\n

P\u0142atno\u015bci mobilne i bankowo\u015b\u0107 s\u0105 obecnie r\u00f3wnie popularne w Europie, a 9 z 10 kraj\u00f3w w Europie korzysta z nich, zgodnie z badaniem Visa. 91% konsument\u00f3w w Turcji \u2013 kraju po\u0142o\u017conym na pograniczu Europy i Azji \u2013 korzysta z p\u0142atno\u015bci mobilnych, co czyni go \u015bwiatowym liderem pod wzgl\u0119dem korzystania z p\u0142atno\u015bci mobilnych.<\/p>\n\n

Wiele firm i sprzedawc\u00f3w detalicznych szybko zda\u0142o sobie spraw\u0119, \u017ce akceptowanie p\u0142atno\u015bci za po\u015brednictwem aplikacji mobilnych mo\u017ce pom\u00f3c im dotrze\u0107 do klient\u00f3w w dowolnym miejscu na \u015bwiecie. Klienci z kolei nagradzaj\u0105 ich sprzeda\u017c\u0105 i lojalno\u015bci\u0105. Wszyscy wiemy, \u017ce zapewnienie klientowi zaufanych i preferowanych opcji p\u0142atno\u015bci zwi\u0119ksza konwersj\u0119, teraz musimy upewni\u0107 si\u0119, \u017ce aplikacje p\u0142atnicze s\u0105 cz\u0119\u015bci\u0105 \u015bcie\u017cki klienta.<\/p>\n\n

Szybko, bezpiecznie, wygodnie<\/h2>\n\n

Dzi\u0119ki mo\u017cliwo\u015bci \u0142\u0105czenia si\u0119 z kartami debetowymi i kredytowymi klienci korzystaj\u0105 r\u00f3wnie\u017c z dodatkowej kontroli i wyboru, jakie maj\u0105 teraz. U\u0142atwia im to przesy\u0142anie pieni\u0119dzy znajomym i rodzinie oraz zwi\u0119ksza w\u0142\u0105czenie finansowe. Dla os\u00f3b bez dost\u0119pu do kont bankowych, czyli os\u00f3b nieposiadaj\u0105cych rachunku bankowego, nowe aplikacje i us\u0142ugi oferuj\u0105 rozwi\u0105zania finansowe, kt\u00f3re nie wymagaj\u0105 posiadania fizycznego portfela wypchanego got\u00f3wk\u0105.<\/p>\n\n

Jednak rynek jest zat\u0142oczony wieloma nowymi portfelami mobilnymi i aplikacjami p\u0142atniczymi, wi\u0119c kt\u00f3re z nich powinna zaakceptowa\u0107 Twoja firma? Odpowied\u017a brzmi oczywi\u015bcie, \u017ce te, z kt\u00f3rych korzystaj\u0105 Twoi klienci i kt\u00f3re oferuj\u0105 Twojej firmie wyra\u017ane korzy\u015bci.<\/p>\n\n

Offline, mobilne aplikacje p\u0142atnicze wymagaj\u0105 po prostu terminala POS wyposa\u017conego w NFC. Online, aplikacje p\u0142atnicze mo\u017cna zintegrowa\u0107 z bramk\u0105 p\u0142atnicz\u0105, aby klienci otrzymali po\u017c\u0105dane opcje. Naturalnie klienci prawdopodobnie w\u0142\u0105czyli tylko jedn\u0105 lub dwie aplikacje p\u0142atnicze na swoich smartfonach, a dostawcy, tacy jak MuchBetter, ci\u0119\u017cko pracuj\u0105, aby dotrze\u0107 do nowych klient\u00f3w i zbudowa\u0107 lojalno\u015b\u0107 w\u015br\u00f3d obecnych u\u017cytkownik\u00f3w.<\/p>\n\n

W naszym przypadku wyr\u00f3\u017cniamy nasz\u0105 mark\u0119 i aplikacj\u0119 p\u0142atnicz\u0105 od innych na rynku, sprawiaj\u0105c, \u017ce do\u015bwiadczenie klienta jest bardziej satysfakcjonuj\u0105ce. Dzi\u0119ki niskim op\u0142atom i mo\u017cliwo\u015bci wymiany punkt\u00f3w lojalno\u015bciowych na nagrody od naszych sprzedawc\u00f3w nasi klienci nagradzaj\u0105 nas za swoj\u0105 lojalno\u015b\u0107. Dostajemy to, co wk\u0142adamy: klient\u00f3w, sprzedawc\u00f3w i aplikacje p\u0142atnicze.<\/p>\n\n

Mo\u017cesz dowiedz si\u0119 wi\u0119cej o MuchBetter tutaj<\/a>, Lub skontaktuj si\u0119<\/a> ze mn\u0105 bezpo\u015brednio, je\u015bli chcesz om\u00f3wi\u0107 powy\u017csze kwestie bardziej szczeg\u00f3\u0142owo.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take […]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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