{"id":3092,"date":"2018-04-26T06:03:57","date_gmt":"2018-04-26T06:03:57","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3092"},"modified":"2021-11-11T11:07:46","modified_gmt":"2021-11-11T11:07:46","slug":"how-payment-technology-can-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/pl\/how-payment-technology-can-increase-conversion-rates\/","title":{"rendered":"W jaki spos\u00f3b technologia p\u0142atno\u015bci zwi\u0119ksza wska\u017aniki konwersji"},"content":{"rendered":"
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Om\u00f3wmy, w jaki spos\u00f3b technologia p\u0142atno\u015bci zwi\u0119ksza wska\u017aniki konwersji.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chocia\u017c sprzedawcy mog\u0105 zrobi\u0107 wiele, aby zoptymalizowa\u0107 \u015bcie\u017ck\u0119 klienta i zwi\u0119kszy\u0107 wska\u017aniki konwersji, jednym ze znacz\u0105cych punkt\u00f3w tarcia w ka\u017cdej transakcji jest proces p\u0142atno\u015bci. Nieuchronnie wi\u0105\u017ce si\u0119 to z dodatkowymi krokami, kt\u00f3re mog\u0105 spowodowa\u0107, \u017ce klienci porzuc\u0105 transakcj\u0119 lub nie doko\u0144cz\u0105 jej z wielu powod\u00f3w. Tutaj badamy, w jaki spos\u00f3b technologia p\u0142atno\u015bci zwi\u0119ksza wska\u017aniki konwersji.<\/p>\n

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Dostawcy p\u0142atno\u015bci online ci\u0119\u017cko pracuj\u0105, aby usprawni\u0107 swoj\u0105 cz\u0119\u015b\u0107 \u015bcie\u017cki klienta. Dzi\u0119ki wykorzystaniu technologii, takich jak jedno klikni\u0119cie i wst\u0119pnie wype\u0142nione formularze, proces wprowadzania danych karty p\u0142atniczej mo\u017cna zminimalizowa\u0107 \u2013 do pewnego stopnia. Jednak sprzedawcy internetowi odnotowuj\u0105 najwi\u0119kszy zwrot z inwestycji i zwi\u0119kszone wska\u017aniki konwersji, gdy oferuj\u0105 alternatywne metody p\u0142atno\u015bci, takie jak portfele elektroniczne<\/a>.<\/p>\n

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Portfele elektroniczne oferuj\u0105 alternatywny spos\u00f3b przechowywania pieni\u0119dzy na telefonie lub urz\u0105dzeniu przeno\u015bnym oraz p\u0142acenia za towary i us\u0142ugi w sklepie i online. Wed\u0142ug Badania rynku Zion<\/a>, \u201eKorzystanie z portfeli elektronicznych szybko zyskuje na popularno\u015bci. Globalne transakcje portfelami mobilnymi wyceniono na US$594 miliard\u00f3w w 2016 r. i oczekuje si\u0119, \u017ce do 2022 r. osi\u0105gn\u0105 US$3,1 biliona, rosn\u0105c w rocznym tempie skumulowanym 32% mi\u0119dzy 2017 a 2022 r.\u201d<\/em><\/p>\n

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Badanie Mastercard wykaza\u0142o, \u017ce portfele cyfrowe i elektroniczne zosta\u0142y wymienione w 75% rozmowach na temat nowych metod p\u0142atno\u015bci na Facebooku, Twitterze, Instagramie i YouTube.<\/p>\n

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Konsumenci chc\u0105 portfeli elektronicznych i aplikacji p\u0142atniczych. Sprzedawcy, kt\u00f3rzy oferuj\u0105 je jako opcj\u0119 p\u0142atno\u015bci, mog\u0105 przyci\u0105gn\u0105\u0107 klient\u00f3w, kt\u00f3rzy chc\u0105 korzysta\u0107 z technologii cyfrowej ze wzgl\u0119du na wygod\u0119 i aspiracje, a tak\u017ce tych, kt\u00f3rzy nie maj\u0105 lub nie chc\u0105 u\u017cywa\u0107 karty p\u0142atniczej. Gartner przewiduje, \u017ce za dwa lata<\/a>Portfele mobilne stan\u0105 si\u0119 powszechne, a obecny wska\u017anik penetracji rynku na ca\u0142ym \u015bwiecie waha si\u0119 od 5 do 20%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dlaczego konsumenci chc\u0105 portfeli elektronicznych<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kr\u00f3tko m\u00f3wi\u0105c: wygoda.<\/p>\n

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Portfele elektroniczne ciesz\u0105 si\u0119 ogromnym zainteresowaniem konsument\u00f3w zar\u00f3wno w sklepach stacjonarnych, jak i internetowych. Jak sama nazwa wskazuje, portfel elektroniczny eliminuje potrzeb\u0119 noszenia fizycznego portfela. Wszystko, czego potrzebuje konsument, mo\u017cna przechowywa\u0107 w smartfonie. Wielu dostawc\u00f3w portfeli elektronicznych, takich jak MuchBetter, zapewnia klientom innowacyjn\u0105 technologi\u0119 NFC, tak\u0105 jak bezstykowy brelok \u2013 wi\u0119c je\u015bli zapomnisz telefonu kom\u00f3rkowego, nadal mo\u017cesz dokona\u0107 p\u0142atno\u015bci, aby wr\u00f3ci\u0107 do domu lub cieszy\u0107 si\u0119 wieczornym wyj\u015bciem.<\/p>\n

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Moim zdaniem kolejnym powodem, dla kt\u00f3rego konsumenci chc\u0105 korzysta\u0107 z e-portfeli i aplikacji p\u0142atniczych, jest to, \u017ce s\u0105 innowacyjne i zabawne! Uwielbiamy nowe, ekscytuj\u0105ce technologie, niezale\u017cnie od tego, czy chodzi o kupno nowego iPhone'a, czy bycie pierwszym z twoich kumpli, kt\u00f3rzy kupuj\u0105 kryptowaluty. Fajna aplikacja p\u0142atnicza, najlepiej z jak\u0105\u015b technologi\u0105 noszon\u0105, jest o wiele bardziej ekscytuj\u0105ca ni\u017c konwencjonalna karta p\u0142atnicza.<\/p>\n

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Odchodz\u0105c od p\u0142atno\u015bci w sklepach na rzecz p\u0142atno\u015bci online, portfele elektroniczne usprawni\u0142y zakupy online, eliminuj\u0105c potrzeb\u0119 wprowadzania numer\u00f3w kart p\u0142atniczych i szczeg\u00f3\u0142\u00f3w uwierzytelniania wieloetapowego. Sprawiaj\u0105, \u017ce proces p\u0142atno\u015bci online jest znacznie wygodniejszy i szybszy.<\/p>\n

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Portfele elektroniczne umo\u017cliwiaj\u0105 r\u00f3wnie\u017c klientom bez tradycyjnych kart p\u0142atniczych robienie zakup\u00f3w online. W Wielkiej Brytanii \u2013 kraju o wysokim wska\u017aniku adopcji kart p\u0142atniczych (96% doros\u0142ych w Wielkiej Brytanii ma kart\u0119 debetow\u0105<\/a>) \u2013 to mo\u017ce nie by\u0107 powa\u017cny problem. Jednak w niekt\u00f3rych innych krajach europejskich i na ca\u0142ym \u015bwiecie karty kredytowe i debetowe nie s\u0105 tak powszechne. Je\u015bli chcesz zwi\u0119kszy\u0107 konwersj\u0119 transgraniczn\u0105, rozwi\u0105zaniem s\u0105 alternatywne metody p\u0142atno\u015bci, takie jak portfele elektroniczne.<\/p>\n

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Nie dotyczy to tylko PayPala. Miliony konsument\u00f3w zaczynaj\u0105 korzysta\u0107 z portfeli elektronicznych, a \u015bwiadomo\u015b\u0107 r\u00f3\u017cnych marek oferuj\u0105cych je wzrasta. Raport Forrester Consulting z 2017 r. dla JPMorgan Chase wykaza\u0142, \u017ce \u201e41% konsument\u00f3w stwierdzi\u0142o, \u017ce prawdopodobnie zarejestruje si\u0119 w celu korzystania z portfela elektronicznego w ci\u0105gu najbli\u017cszych 12 miesi\u0119cy, podczas gdy 55% sprzedawc\u00f3w stwierdzi\u0142o, \u017ce prawdopodobnie b\u0119dzie akceptowa\u0107 p\u0142atno\u015bci za po\u015brednictwem portfela elektronicznego w ci\u0105gu najbli\u017cszych 12 miesi\u0119cy\u201d.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zwi\u0119kszanie wsp\u00f3\u0142czynnik\u00f3w konwersji dzi\u0119ki portfelom elektronicznym<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wed\u0142ug tego samego badania 67% sprzedawc\u00f3w spodziewa si\u0119, \u017ce cz\u0119\u015b\u0107 lub wszystkie p\u0142atno\u015bci b\u0119d\u0105 przechodzi\u0107 przez portfele elektroniczne w ci\u0105gu najbli\u017cszych pi\u0119ciu lat. Nie dotyczy to jednak tylko transakcji online. Konsumenci chc\u0105 wielokana\u0142owych rozwi\u0105za\u0144 p\u0142atniczych, a portfele elektroniczne s\u0105 do nich idealne.<\/p>\n

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Portfele elektroniczne zapewniaj\u0105 r\u00f3wnie\u017c mo\u017cliwo\u015bci budowania lojalno\u015bci klient\u00f3w. Oferowanie klientom preferowanej metody p\u0142atno\u015bci, w sklepie lub online, jest wa\u017cnym sposobem na zaanga\u017cowanie nowych klient\u00f3w, ale tak\u017ce zatrzymanie obecnych klient\u00f3w. Istniej\u0105 mo\u017cliwo\u015bci dalszego rozwijania tego przy u\u017cyciu technologii portfela elektronicznego, na przyk\u0142ad poprzez nagradzanie klient\u00f3w za zakupy w Twojej firmie za po\u015brednictwem okre\u015blonych aplikacji p\u0142atniczych. Mo\u017ce to r\u00f3wnie\u017c mie\u0107 pozytywny wp\u0142yw na koszty przetwarzania p\u0142atno\u015bci, zach\u0119caj\u0105c klient\u00f3w do korzystania z alternatywnych metod p\u0142atno\u015bci, kt\u00f3re kosztuj\u0105 sprzedawc\u00f3w mniej ni\u017c konwencjonalne p\u0142atno\u015bci kart\u0105.<\/p>\n

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Wiele rozwi\u0105za\u0144 e-portfeli, takich jak MuchBetter, zapewnia r\u00f3wnie\u017c sprzedawcom inny kana\u0142 marketingowy \u2013 szans\u0119 na promowanie ofert i rabat\u00f3w klientom za po\u015brednictwem aplikacji. W niekt\u00f3rych przypadkach dostawcy e-portfeli mog\u0105 r\u00f3wnie\u017c pom\u00f3c w utrzymaniu klienta i konwersji, udost\u0119pniaj\u0105c mu dane klienta (za zgod\u0105 klienta), co mo\u017ce by\u0107 wykorzystane do dalszej personalizacji \u015bcie\u017cki klienta.<\/p>\n

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Nasz e-portfel zosta\u0142 zaprojektowany w\u0142a\u015bnie po to, aby nagradza\u0107 klient\u00f3w, gdy korzystaj\u0105 z aplikacji i zwi\u0119ksza\u0107 wsp\u00f3\u0142czynniki konwersji dla sprzedawc\u00f3w. Je\u015bli chcesz om\u00f3wi\u0107 to bardziej szczeg\u00f3\u0142owo prosz\u0119 o kontakt<\/a>Z przyjemno\u015bci\u0105 oprowadz\u0119 Ci\u0119 po tym wszystkim.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Let’s discuss how payment technology increases conversion rates. While there\u2019s plenty merchants can do to optimise their customer journey to increase conversion rates, one significant friction point in any transaction is the payment process. Inevitably this involves extra steps that might result in customers abandoning or failing to complete a transaction for a number of […]<\/p>","protected":false},"author":7,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\npayment technology increases conversion rates<\/title>\n<meta name=\"description\" content=\"Find out how payment technology increases conversion rates for the iGaming industry. 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