{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/nl\/mobile-payment-apps\/","title":{"rendered":"Waarom mobiele betalingsapps steeds belangrijker worden voor wereldwijde handelaren"},"content":{"rendered":"
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Meer consumenten dan ooit gebruiken smartphones voor mobiel bankieren en geld uitgeven. Een paar jaar geleden gaf de meerderheid van de mensen er de voorkeur aan om te winkelen en bankieren op laptops; nu staan smartphones centraal in onze financi\u00eble ervaringen. Overal ter wereld maakt contant geld snel plaats voor veilige betalingen op mobiele apparaten.<\/p>\n\n

Geloof me niet zomaar op mijn woord, ik ben misschien bevooroordeeld, maar er zijn talloze onderzoeken en statistieken die wijzen op deze opwaartse trend! Het volgende overzicht geeft een paar redenen waarom handelaren transacties via mobiele betaalapps zouden moeten overwegen.<\/p>\n\n

Mobiele betaalapps vervangen contant geld en kaarten<\/h2>\n\n

Een onderzoek van Javelin Strategy & Research<\/a> voorspelt dat mobiele betalingen in 2020 de $410 miljard zullen overschrijden. Contactloze betalingen met behulp van apps zullen naar verwachting ook exponentieel groeien en in 2020 de $318 miljard overschrijden.<\/p>\n\n

Nog een onderzoek, dit keer van Visa<\/a>, dat 36.000 Europese online consumenten ondervroeg, ontdekte dat het aantal mensen dat geen telefoon heeft gebruikt om een betaling te doen, in het VK is gedaald tot 12%. We zijn al op het punt beland waarop 74% van de Britse online consumenten hun financi\u00ebn beheren met een smartphone, en 43% zich op hun gemak voelen bij het doen van een grote aankoop, zoals een vakantie.<\/p>\n\n

Klanten gebruiken telefoons niet langer alleen voor onderzoek; ze zijn een essentieel hulpmiddel in het aankoopproces, vaak het enige apparaat dat erbij betrokken is. Consumenten overal omarmen mobiele wallets en betaalapps, wat betekent dat handelaren hen de mogelijkheid moeten bieden om te betalen met nieuwe methoden, in de winkel en online.<\/p>\n\n

Wereldwijde impact<\/h2>\n\n

Historisch gezien werden smartphones in ontwikkelingslanden gemakkelijker omarmd als betaal-, bank- en peer-to-peer financi\u00eble tool. Azi\u00eb, Afrika, het Midden-Oosten en Latijns-Amerika zagen een snelle adoptie toen mobiele datanetwerken voldoende en veilig genoeg waren om betalingen en geldtransfers te ondersteunen.<\/p>\n\n

Mobiele betalingen en bankieren zijn nu net zo populair in Europa, met 9 van de top 10 landen in Europa, volgens de Visa-studie. 91% van de consumenten in Turkije - een land dat op de grens van Europa en Azi\u00eb ligt - maakt gebruik van mobiele betalingen: het is wereldwijd toonaangevend in het gebruik van mobiele betalingen.<\/p>\n\n

Veel bedrijven en retailers hebben snel ingezien dat het accepteren van betalingen via mobiele apps hen kan helpen om klanten overal ter wereld te bereiken. Klanten belonen hen op hun beurt met verkopen en loyaliteit. We weten allemaal dat het bieden van een klant met hun vertrouwde en favoriete betaalopties de conversie verhoogt, nu moeten we ervoor zorgen dat betaalapps deel uitmaken van de customer journey.<\/p>\n\n

Snel, veilig, gemakkelijk<\/h2>\n\n

Met de optie om verbinding te maken met debet- en creditcards, omarmen klanten ook de extra controle en keuze die ze nu hebben. Het maakt het voor hen gemakkelijker om geld over te maken naar vrienden en familie, en vergroot de financi\u00eble inclusie. Voor degenen zonder toegang tot bankrekeningen, de niet-gebankten, bieden nieuwe apps en diensten financi\u00eble oplossingen die niet vereisen dat ze een fysieke portemonnee vol met contant geld hebben.<\/p>\n\n

De markt is echter overvol met veel nieuwe mobiele wallets en betaalapps, dus welke moet uw bedrijf accepteren? Het antwoord is natuurlijk degene die uw klanten gebruiken en die uw bedrijf duidelijke voordelen bieden.<\/p>\n\n

Offline, mobiele betaalapps vereisen simpelweg een POS-terminal met NFC. Online, betaalapps kunnen worden ge\u00efntegreerd met uw betalingsgateway, zodat klanten de opties krijgen die ze wensen. Uiteraard hebben klanten waarschijnlijk maar \u00e9\u00e9n of twee betaalapps op hun smartphones ingeschakeld en providers, zoals MuchBetter, werken hard om nieuwe klanten te bereiken en loyaliteit op te bouwen bij bestaande gebruikers.<\/p>\n\n

In ons geval onderscheiden we ons merk en onze betaalapp van anderen op de markt door de klantervaring lonender te maken. Met lage kosten en de mogelijkheid om loyaliteitspunten te verzilveren in ruil voor beloningen van onze handelaren, belonen onze klanten ons voor hun loyaliteit. We krijgen eruit wat we erin stoppen: klanten, handelaren en betaalapps.<\/p>\n\n

Je kan Ontdek hier meer over MuchBetter<\/a>, of Neem contact op<\/a> Als u een van de bovenstaande punten nader wilt bespreken, neem dan rechtstreeks contact met mij op.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take […]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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