{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/fr\/mobile-payment-apps\/","title":{"rendered":"Pourquoi les applications de paiement mobile sont de plus en plus importantes pour les commer\u00e7ants mondiaux"},"content":{"rendered":"
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Les consommateurs n\u2019ont jamais autant utilis\u00e9 leur smartphone pour effectuer leurs op\u00e9rations bancaires et leurs achats en ligne. Il y a quelques ann\u00e9es, la majorit\u00e9 des gens pr\u00e9f\u00e9raient faire leurs achats et effectuer leurs op\u00e9rations bancaires sur leur ordinateur portable. Aujourd\u2019hui, le smartphone est au c\u0153ur de nos exp\u00e9riences financi\u00e8res. Partout dans le monde, l\u2019argent liquide c\u00e8de rapidement la place aux paiements s\u00e9curis\u00e9s sur les appareils mobiles.<\/p>\n\n

Ne vous fiez pas \u00e0 mes paroles, je suis peut-\u00eatre partial, mais de nombreuses \u00e9tudes et statistiques indiquent cette tendance \u00e0 la hausse ! Le r\u00e9sum\u00e9 suivant fournit quelques raisons pour lesquelles les commer\u00e7ants devraient envisager d'accepter les transactions via des applications de paiement mobile.<\/p>\n\n

Les applications de paiement mobile remplacent les esp\u00e8ces et les cartes<\/h2>\n\n

Une \u00e9tude de Javelin Strategy & Research<\/a> pr\u00e9voit que les paiements mobiles d\u00e9passeront 111T410 milliards de TP en 2020. Les paiements sans contact utilisant des applications devraient \u00e9galement cro\u00eetre de mani\u00e8re exponentielle, d\u00e9passant 111T318 milliards de TP en 2020.<\/p>\n\n

Une autre \u00e9tude cette fois-ci par Visa<\/a>, qui a interrog\u00e9 36 000 consommateurs europ\u00e9ens en ligne, a constat\u00e9 que le nombre de personnes qui n'ont pas utilis\u00e9 de t\u00e9l\u00e9phone pour effectuer un paiement est tomb\u00e9 \u00e0 12% au Royaume-Uni. Nous en sommes d\u00e9j\u00e0 au point o\u00f9 74% des consommateurs en ligne britanniques g\u00e8rent leurs finances \u00e0 l'aide d'un smartphone, et 43% se sentent \u00e0 l'aise pour effectuer un achat important, comme des vacances.<\/p>\n\n

Les clients n'utilisent plus leur t\u00e9l\u00e9phone uniquement pour effectuer des recherches. Il est devenu un outil essentiel dans le parcours d'achat, souvent le seul appareil utilis\u00e9. Partout, les consommateurs adoptent les portefeuilles mobiles et les applications de paiement, ce qui signifie que les commer\u00e7ants doivent leur donner la possibilit\u00e9 de payer en utilisant de nouvelles m\u00e9thodes, en magasin et en ligne.<\/p>\n\n

Impact mondial<\/h2>\n\n

Historiquement, les smartphones ont \u00e9t\u00e9 adopt\u00e9s plus facilement dans les pays en d\u00e9veloppement comme outil de paiement, de banque et de finance peer-to-peer. L'Asie, l'Afrique, le Moyen-Orient et l'Am\u00e9rique latine ont connu une adoption rapide une fois que les r\u00e9seaux de donn\u00e9es mobiles \u00e9taient suffisamment s\u00fbrs et suffisants pour prendre en charge les paiements et les transferts d'argent.<\/p>\n\n

Les paiements et les services bancaires mobiles sont d\u00e9sormais tout aussi populaires en Europe, avec 9 des 10 premiers pays europ\u00e9ens, selon l'\u00e9tude Visa. 91% des consommateurs en Turquie - un pays \u00e0 cheval entre l'Europe et l'Asie - utilisent les paiements mobiles : leader mondial en mati\u00e8re d'utilisation des paiements mobiles.<\/p>\n\n

De nombreuses entreprises et d\u00e9taillants ont rapidement compris qu\u2019accepter les paiements via des applications mobiles pouvait les aider \u00e0 atteindre des clients partout dans le monde. Les clients les r\u00e9compensent en retour par des ventes et de la fid\u00e9lit\u00e9. Nous savons tous que proposer \u00e0 un client ses options de paiement pr\u00e9f\u00e9r\u00e9es et de confiance augmente le taux de conversion. Nous devons d\u00e9sormais nous assurer que les applications de paiement font partie du parcours client.<\/p>\n\n

Rapide, s\u00e9curis\u00e9, pratique<\/h2>\n\n

Avec la possibilit\u00e9 de se connecter \u00e0 des cartes de d\u00e9bit et de cr\u00e9dit, les clients profitent \u00e9galement du contr\u00f4le et du choix suppl\u00e9mentaires dont ils disposent d\u00e9sormais. Cela leur permet de transf\u00e9rer plus facilement de l'argent \u00e0 leurs amis et \u00e0 leur famille et d'accro\u00eetre l'inclusion financi\u00e8re. Pour ceux qui n'ont pas acc\u00e8s \u00e0 un compte bancaire, les nouvelles applications et services fournissent des solutions financi\u00e8res qui n'impliquent pas de poss\u00e9der un portefeuille physique rempli d'argent liquide.<\/p>\n\n

Cependant, le march\u00e9 regorge de nouveaux portefeuilles mobiles et d'applications de paiement. Alors, lesquels votre entreprise devrait-elle accepter ? La r\u00e9ponse est, bien s\u00fbr, ceux que vos clients utilisent et qui offrent \u00e0 votre entreprise des avantages \u00e9vidents.<\/p>\n\n

Les applications de paiement mobiles hors ligne n\u00e9cessitent simplement un terminal de point de vente \u00e9quip\u00e9 de la technologie NFC. En ligne, les applications de paiement peuvent \u00eatre int\u00e9gr\u00e9es \u00e0 votre passerelle de paiement afin que les clients puissent b\u00e9n\u00e9ficier des options qu'ils souhaitent. Naturellement, les clients n'ont probablement activ\u00e9 qu'une ou deux applications de paiement sur leurs smartphones et les fournisseurs, comme MuchBetter, travaillent dur pour atteindre de nouveaux clients et fid\u00e9liser les utilisateurs existants.<\/p>\n\n

Dans notre cas, nous diff\u00e9rencions notre marque et notre application de paiement des autres sur le march\u00e9 en rendant l'exp\u00e9rience client plus gratifiante. Avec des frais r\u00e9duits et la possibilit\u00e9 d'\u00e9changer des points de fid\u00e9lit\u00e9 contre des r\u00e9compenses de la part de nos commer\u00e7ants, nos clients nous r\u00e9compensent de leur fid\u00e9lit\u00e9. Nous obtenons ce que nous investissons : clients, commer\u00e7ants et applications de paiement.<\/p>\n\n

Tu peux en savoir plus sur MuchBetter ici<\/a>, ou entrer en contact<\/a> avec moi directement si vous souhaitez discuter de l'un des \u00e9l\u00e9ments ci-dessus plus en d\u00e9tail.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take […]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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