{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/fr-ca\/mobile-payment-apps\/","title":{"rendered":"Pourquoi les applications de paiement mobile sont de plus en plus importantes pour les commer\u00e7ants mondiaux"},"content":{"rendered":"
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Plus de consommateurs que jamais utilisent des smartphones pour les services bancaires mobiles et d\u00e9penser de l'argent. Il y a quelques ann\u00e9es, la majorit\u00e9 des gens pr\u00e9f\u00e9raient acheter et miser sur des ordinateurs portables\u00a0; d\u00e9sormais, les smartphones sont au centre de nos exp\u00e9riences financi\u00e8res. Partout dans le monde, l'argent liquide c\u00e8de rapidement la place aux paiements s\u00e9curis\u00e9s sur les appareils mobiles.<\/p>\n\n

Ne vous contentez pas de me croire sur parole, je suis peut-\u00eatre partial, mais de nombreuses \u00e9tudes et statistiques indiquent cette tendance \u00e0 la hausse\u00a0! Le r\u00e9sum\u00e9 suivant fournit quelques raisons pour lesquelles les commer\u00e7ants devraient envisager d'accepter des transactions via des applications de paiement mobile.<\/p>\n\n

Les applications de paiement mobile remplacent les esp\u00e8ces et les cartes<\/h2>\n\n

Une \u00e9tude de Javelin Strategy & Research<\/a> pr\u00e9voit que les paiements mobiles d\u00e9passeront $410 milliards en 2020. Les paiements sans contact utilisant des applications devraient \u00e9galement cro\u00eetre de fa\u00e7on exponentielle, d\u00e9passant $318 milliards en 2020.<\/p>\n\n

Une autre \u00e9tude cette fois par Visa<\/a>, qui a interrog\u00e9 36 000 consommateurs europ\u00e9ens en ligne, a constat\u00e9 que le nombre de personnes qui n'ont pas utilis\u00e9 de t\u00e9l\u00e9phone pour effectuer un paiement est tomb\u00e9 \u00e0 12% au Royaume-Uni. Nous sommes d\u00e9j\u00e0 au point o\u00f9 74% des consommateurs en ligne britanniques g\u00e8rent leurs finances \u00e0 l'aide d'un smartphone, et 43% sont \u00e0 l'aise pour faire un achat important, comme des vacances.<\/p>\n\n

Les clients n'utilisent plus les t\u00e9l\u00e9phones uniquement pour la recherche\u00a0; ils sont un outil essentiel dans le parcours d'achat, souvent le seul appareil impliqu\u00e9. Partout dans le monde, les consommateurs adoptent les portefeuilles mobiles et les applications de paiement, ce qui signifie que les commer\u00e7ants doivent leur donner la possibilit\u00e9 de payer en utilisant de nouvelles m\u00e9thodes, en magasin et en ligne.<\/p>\n\n

Impact mondial<\/h2>\n\n

Historiquement, les smartphones ont \u00e9t\u00e9 adopt\u00e9s plus facilement dans les pays en d\u00e9veloppement en tant qu'outil de paiement, de banque et de financement entre pairs. L'Asie, l'Afrique, le Moyen-Orient et l'Am\u00e9rique latine ont connu une adoption rapide une fois que les r\u00e9seaux de donn\u00e9es mobiles ont \u00e9t\u00e9 suffisants et suffisamment s\u00e9curis\u00e9s pour prendre en charge les paiements et les transferts d'argent.<\/p>\n\n

Les paiements mobiles et les services bancaires sont d\u00e9sormais tout aussi populaires en Europe, avec 9 des 10 premiers pays d'Europe, selon l'\u00e9tude Visa. 91% des consommateurs en Turquie \u2013 un pays \u00e0 cheval sur l'Europe et l'Asie \u2013 utilisent les paiements mobiles : leader mondial pour l'utilisation des paiements mobiles.<\/p>\n\n

De nombreuses entreprises et d\u00e9taillants ont rapidement r\u00e9alis\u00e9 que l'acceptation de paiements via des applications mobiles peut les aider \u00e0 atteindre des clients partout dans le monde. Les clients les r\u00e9compensent \u00e0 leur tour avec des ventes et de la fid\u00e9lit\u00e9. Nous savons tous que fournir \u00e0 un client ses options de paiement fiables et pr\u00e9f\u00e9r\u00e9es augmente la conversion, nous devons maintenant nous assurer que les applications de paiement font partie du parcours client.<\/p>\n\n

Rapide, s\u00e9curis\u00e9, pratique<\/h2>\n\n

Avec la possibilit\u00e9 de se connecter aux cartes de d\u00e9bit et de cr\u00e9dit, les clients adoptent \u00e9galement le contr\u00f4le et le choix suppl\u00e9mentaires dont ils disposent d\u00e9sormais. Cela leur permet de transf\u00e9rer plus facilement de l'argent \u00e0 leurs amis et \u00e0 leur famille et augmente l'inclusion financi\u00e8re. Pour ceux qui n'ont pas acc\u00e8s \u00e0 des comptes bancaires, les nouvelles applications et services non bancaris\u00e9s offrent des solutions financi\u00e8res qui n'impliquent pas d'avoir un portefeuille physique rempli d'argent.<\/p>\n\n

Cependant, le march\u00e9 regorge de nombreux nouveaux portefeuilles mobiles et applications de paiement, alors lesquels votre entreprise devrait-elle accepter\u00a0? La r\u00e9ponse est, bien s\u00fbr, celles que vos clients utilisent et qui offrent \u00e0 votre entreprise des avantages \u00e9vidents.<\/p>\n\n

Les applications de paiement mobile hors ligne n\u00e9cessitent simplement un terminal de point de vente \u00e9quip\u00e9 de NFC. En ligne, les applications de paiement peuvent \u00eatre int\u00e9gr\u00e9es \u00e0 votre passerelle de paiement afin que les clients disposent des options qu'ils souhaitent. Naturellement, les clients n'ont probablement activ\u00e9 qu'une ou deux applications de paiement sur leurs smartphones et les fournisseurs, comme MuchBetter, travaillent dur pour atteindre de nouveaux clients et fid\u00e9liser les utilisateurs existants.<\/p>\n\n

Dans notre cas, nous diff\u00e9rencions notre marque et notre application de paiement des autres sur le march\u00e9 en rendant l'exp\u00e9rience client plus enrichissante. Avec des frais peu \u00e9lev\u00e9s et la possibilit\u00e9 d'\u00e9changer des points de fid\u00e9lit\u00e9 contre des r\u00e9compenses de nos commer\u00e7ants, nos clients nous r\u00e9compensent de leur fid\u00e9lit\u00e9. Nous r\u00e9cup\u00e9rons ce que nous investissons\u00a0: clients, commer\u00e7ants et applications de paiement.<\/p>\n\n

Tu peux en savoir plus sur MuchBetter ici<\/a>, ou entrer en contact<\/a> avec moi directement si vous souhaitez discuter de l'un des \u00e9l\u00e9ments ci-dessus plus en d\u00e9tail.<\/p>\n\n

Jens Bader<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

More consumers than ever use smartphones for mobile banking and spending money. A few years ago, the majority of people preferred to shop and bank on laptops; now smartphones are at the centre of our financial experiences. Everywhere in the world, cash is quickly making way for secure payments on mobile devices. Don\u2019t just take […]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nmobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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