{"id":3098,"date":"2018-06-20T06:22:18","date_gmt":"2018-06-20T06:22:18","guid":{"rendered":"http:\/\/muchbettertest.kinsta.cloud\/?p=3098"},"modified":"2021-07-01T13:32:25","modified_gmt":"2021-07-01T13:32:25","slug":"mobile-payment-apps","status":"publish","type":"post","link":"https:\/\/muchbettertest.kinsta.cloud\/es\/mobile-payment-apps\/","title":{"rendered":"Por qu\u00e9 las aplicaciones de pago m\u00f3vil son cada vez m\u00e1s importantes para los comerciantes globales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3098\" class=\"elementor elementor-3098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-559f1168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"559f1168\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-767f3ada\" data-id=\"767f3ada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379c1299 elementor-widget elementor-widget-text-editor\" data-id=\"379c1299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Hoy m\u00e1s que nunca los consumidores utilizan los tel\u00e9fonos inteligentes para realizar operaciones bancarias y gastar dinero. Hace unos a\u00f1os, la mayor\u00eda de la gente prefer\u00eda realizar sus compras y operaciones bancarias desde sus ordenadores port\u00e1tiles; hoy los tel\u00e9fonos inteligentes est\u00e1n en el centro de nuestras experiencias financieras. En todo el mundo, el dinero en efectivo est\u00e1 dejando paso r\u00e1pidamente a los pagos seguros en dispositivos m\u00f3viles.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>No se f\u00ede solo de mis palabras. Puede que sea parcial, pero hay numerosos estudios y estad\u00edsticas que apuntan a esta tendencia al alza. El siguiente resumen ofrece algunas razones por las que los comerciantes deber\u00edan considerar la posibilidad de aceptar transacciones a trav\u00e9s de aplicaciones de pago m\u00f3vil.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Aplicaciones de pago m\u00f3vil que sustituyen al efectivo y las tarjetas<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.javelinstrategy.com\/coverage-area\/mobile-online-retail-payments-2016\" target=\"_blank\" rel=\"noreferrer noopener\">Un estudio de Javelin Strategy &amp; Research<\/a> Se prev\u00e9 que los pagos m\u00f3viles superen los 11.000 millones de THB en 2020. Tambi\u00e9n se espera que los pagos sin contacto mediante aplicaciones crezcan exponencialmente, superando los 11.318 millones de THB en 2020.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.visaeurope.com\/newsroom\/news\/mobile-payments-soar\" target=\"_blank\" rel=\"noreferrer noopener\">Otro estudio esta vez de Visa<\/a>, que encuest\u00f3 a 36.000 consumidores europeos en l\u00ednea, descubri\u00f3 que el n\u00famero de personas que no han usado un tel\u00e9fono para realizar un pago se ha reducido al 12% en el Reino Unido. Ya estamos en el punto en el que el 74% de los consumidores en l\u00ednea del Reino Unido administran sus finanzas usando un tel\u00e9fono inteligente y el 43% se sienten c\u00f3modos haciendo una compra importante, como unas vacaciones.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los clientes ya no utilizan los tel\u00e9fonos \u00fanicamente para realizar b\u00fasquedas, sino que son una herramienta esencial en el proceso de compra, a menudo el \u00fanico dispositivo que utilizan. Los consumidores de todo el mundo est\u00e1n adoptando las billeteras m\u00f3viles y las aplicaciones de pago, lo que significa que los comerciantes deben ofrecerles la opci\u00f3n de pagar con nuevos m\u00e9todos, en la tienda y en l\u00ednea.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Impacto global<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Hist\u00f3ricamente, los tel\u00e9fonos inteligentes fueron adoptados con mayor facilidad en los pa\u00edses en desarrollo como una herramienta de pago, banca y financiaci\u00f3n entre pares. Asia, \u00c1frica, Oriente Medio y Am\u00e9rica Latina experimentaron una r\u00e1pida adopci\u00f3n una vez que las redes de datos m\u00f3viles fueron suficientes y lo suficientemente seguras para soportar pagos y transferencias de dinero.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los pagos m\u00f3viles y la banca son ahora igual de populares en Europa, con 9 de los 10 principales pa\u00edses de Europa, seg\u00fan el estudio de Visa. El 91% de los consumidores en Turqu\u00eda, un pa\u00eds que se extiende a caballo entre Europa y Asia, usa pagos m\u00f3viles: es l\u00edder mundial en el uso de pagos m\u00f3viles.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Muchas empresas y minoristas se han dado cuenta r\u00e1pidamente de que aceptar pagos a trav\u00e9s de aplicaciones m\u00f3viles puede ayudarlos a llegar a clientes en cualquier parte del mundo. Los clientes, a su vez, los recompensan con ventas y lealtad. Todos sabemos que ofrecerle a un cliente sus opciones de pago preferidas y de confianza aumenta la conversi\u00f3n, ahora debemos asegurarnos de que las aplicaciones de pago formen parte de la experiencia del cliente.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>R\u00e1pido, seguro y conveniente<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Con la opci\u00f3n de conectarse a tarjetas de d\u00e9bito y cr\u00e9dito, los clientes tambi\u00e9n est\u00e1n aprovechando el control y la elecci\u00f3n adicionales que ahora tienen. Les resulta m\u00e1s f\u00e1cil transferir dinero a amigos y familiares y aumenta la inclusi\u00f3n financiera. Para quienes no tienen acceso a cuentas bancarias, las nuevas aplicaciones y servicios est\u00e1n brindando soluciones financieras que no implican tener una billetera f\u00edsica llena de efectivo.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Sin embargo, el mercado est\u00e1 repleto de nuevas aplicaciones de pago y billeteras m\u00f3viles, as\u00ed que \u00bfcu\u00e1les deber\u00eda aceptar su empresa? La respuesta es, por supuesto, las que utilizan sus clientes y que ofrecen a su empresa beneficios claros.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Las aplicaciones de pago m\u00f3viles fuera de l\u00ednea simplemente requieren un terminal POS equipado con NFC. En l\u00ednea, las aplicaciones de pago se pueden integrar con su pasarela de pago para que los clientes tengan las opciones que desean. Naturalmente, es probable que los clientes solo tengan habilitadas una o dos aplicaciones de pago en sus tel\u00e9fonos inteligentes y los proveedores, como MuchBetter, est\u00e1n trabajando arduamente para llegar a nuevos clientes y generar lealtad con los usuarios existentes.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>En nuestro caso, diferenciamos nuestra marca y nuestra aplicaci\u00f3n de pago de otras del mercado al hacer que la experiencia del cliente sea m\u00e1s gratificante. Con tarifas bajas y la oportunidad de canjear puntos de fidelidad a cambio de recompensas de nuestros comerciantes, nuestros clientes nos recompensan por su fidelidad. Obtenemos lo que ponemos: clientes, comerciantes y aplicaciones de pago por igual.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Puede <a href=\"https:\/\/muchbettertest.kinsta.cloud\/es\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubra m\u00e1s sobre MuchBetter aqu\u00ed<\/a>, o <a href=\"mailto:business@muchbetter.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ponte en contacto con nosotros<\/a> Habla directamente conmigo si quieres discutir cualquiera de los temas anteriores con m\u00e1s detalle.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Jens Bader<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s consumidores utilizan smartphones para realizar operaciones bancarias y pagar. Hace unos a\u00f1os, la mayor\u00eda prefer\u00eda comprar y operar con ordenadores port\u00e1tiles; ahora, los smartphones son fundamentales en nuestras transacciones financieras. En todo el mundo, el efectivo est\u00e1 cediendo terreno r\u00e1pidamente a los pagos seguros mediante dispositivos m\u00f3viles. No te conformes con menos [\u2026]<\/p>","protected":false},"author":7,"featured_media":3099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>mobile Payment Apps - Why Are They Increasingly Important To Global Merchants<\/title>\n<meta name=\"description\" content=\"Customers are no longer using phones purely for research; they\u2019re an essential tool in the purchasing journey. 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